Navigating the New Facebook Timeline

Facebook Timeline Update

In an official blog post last Thursday, Facebook announced that its biggest redesign has finally arrived. The new Facebook timeline was designed to “[give] you an easy way to rediscover the things you shared, and collect your most important moments,” in chronological order. Even the mildest change to the social network’s design or functionality leaves users baffled and frustrated, so we’ve compiled some suggestions to help you navigate the new Facebook timeline.

The update has been available in New Zealand, a test area, since last week. Now, the new feature is available to everyone everywhere. Switch your profile to the new Facebook timeline by going to the Timeline page ( and clicking the “get it now” button. After activating, you will have a 7-day review period where only you can see what your profile will look like before you’re done editing and making it live.

Personalize it. The new Facebook timeline will feature all the photos, updates and friends you’ve added since you first signed up for the social network. This probably means there is plenty of stuff you’d rather not show to the public. To remove something, simply hold your cursor over the item and you’ll see an image of a pencil that allows you to “edit or remove” if you click. If you’re even a moderate user, you’ll likely be overwhelmed at the amount of information on your new Facebook timeline. At the very least, be sure to check your photos.

The great thing about the new Facebook timeline is that it enables you to show off what’s most important to you. Whether it’s your unique taste in music or photos from your wedding, you now have the opportunity to pick and choose what you highlight on your profile. Just hover over the activity you’d like to showcase and click on the star you see in the upper right-hand corner.

Lastly, choose a “cover” for your Facebook timeline. The cover is the large, horizontal picture across the top of your new page, and it’s the first thing people visiting your page will see. Put your most photogenic foot forward and choose wisely. Fortunately, there haven’t been any noteworthy changes to privacy. You still have the option to customize your settings on the Timeline page itself.

“Although the new timeline is not yet available for brand pages, Facebook has indicated that they like consistency between brand pages and profiles,” said Peter Leshaw, VP of Interactive Strategies for Blue Interactive Agency. “I think that Facebook will be releasing the new timeline for brand pages soon, as the social network wants more and more people to interact with brands on their network. The new Facebook timeline will enhance the user’s experience with brand pages through a more visually enticing interface, which the timeline is designed around.”

If you own a business and understand the power of social media marketing, but prefer to have the experts navigate the ever-changing Facebook profile, contact Blue Interactive Agency today. Whether you’re interested in Facebook marketing, Twitter marketing, LinkedIn marketing or any other type of interactive marketing services, Blue has the tools to help your business thrive online. For more information, call us today at 954-779-2801.