YouTube Launches “YouTube for Schools”

Ever since Schoolhouse Rock, we’ve wondered why we can remember song lyrics almost instantly, while we struggled to recall the last line of The Gettysburg Address for our history final. Biology aside, most of us are aware that when we enjoy something, it’s generally much easier to remember it. Most people associate YouTube with entertainment, but the video-sharing website also hosts a wealth of credible information. Teachers across the country have long wanted to use YouTube’s educational videos in the classroom to help keep students’ interest while helping them learn. But the barrage of potentially offensive and distracting content has kept teachers from being able to utilize this powerful tool in the classroom – until now.

Enter: YouTube for Schools. The company is launching this brand-new portal that “gives you access to the hundreds of thousands of educational videos on YouTube EDU,” while filtering out the inappropriate noise. “YouTube for schools is a technical solution to allow schools that normally restrict access to YouTube to gain access to it,” says Angela Lin, head of YouTube EDU. In a blog post, YouTube further explains the new tool:

“We’ve been hearing from teachers that they want to use the vast array of educational videos on YouTube in their classrooms, but are concerned that students will be distracted by the latest music video or cute cat, or a video that wasn’t appropriate for students. While schools that restrict access to YouTube may solve this distraction concern, they also limit access to hundreds of thousands of educational videos on YouTube that could help bring photosynthesis to life, or show what life was like in ancient Greece.”

YouTube for Schools will also act as a network setting, allowing schools to only grant access to educational materials on YouTube EDU as opposed to, say, music videos and other distractions. The setting also nixes comments and related video recommendations. As expected, there is some controversy regarding the subjective term “educational,” but teachers can create individual playlists that allow them to share videos pulled from any part of YouTube.

Visit the YouTube for Schools website to learn more. YouTube has over 490 million unique users worldwide each month. Don’t miss this valuable opportunity to market your product or service with an effective YouTube marketing campaign. Blue Interactive Agency offers a complete range of interactive marketing services, including social media marketing, search engine optimization, search engine marketing and more. To learn more, call 954-779-2801 today.