Whether in a newspaper, magazine, or on the web, infographics are one of the most appealing forms of visual communication. Infographics are a type of data visualization combining graphics and information to develop an idea. Content is king, and graphics center around the conceptual idea. Unlike PowerPoint presentations, infographics are not meant to be linear – there are multiple directions to read and discover stories. The best infographics are both informative and entertaining.
Sharing interesting bits of information with consumers creates brand awareness, client loyalty, and new customers. Many companies use interactive storytelling to develop new revenues and to make information easier to digest. Here are some tips for creating infographics for your business.
- Start with the main idea or objective you are trying to achieve. Decide who your audience is.
- Do your research and come up with a variety of statistics from multiple sources. The greater variety of information you have, the more robust your infographic is for proving the point you are trying to make.
- Extract maximum return on investment with a well branded infographic. Include some type of call-to-action in large font, whether it’s to follow your company on Twitter or to like it on Facebook.
- Add the infographic to your company website and include social sharing buttons and HTML embed codes so others can distribute your content. If you’re sending out the infographic in an email distribution, as always, link back to the landing page.
Remember, visual appeal is imperative! What makes infographics effective is their ability to entertain consumers while telling a story. Pay attention to the layout and styling to make your infographic engaging, relevant, and compelling. If you need help with graphic design, Blue Interactive Agency offers a full range of services to create your infographic, company logo, brochures, ads, and other print and promotional materials. Contact us at 954-779-2801 to find out how we can help your business succeed with a custom-designed look.