It can be tough for small businesses to get noticed online, especially with budget restraints and competition from more established brands. Thankfully, there are cost-effective solutions for small businesses everywhere by leveraging Facebook as a powerful social media marketing tool. Facebook, with its 845 million active users, offers quick, simple, and inexpensive ways for brands to increase their online reach. For companies without multi-million dollar marketing and advertising budgets, here are some tips for Facebook marketing at a fraction of the cost.
- Use Facebook social plugins wherever possible on your company website and blog. Whether it’s including the Facebook Like button or Live Stream, social plugins are a completely free method of supplying referral traffic.
- Build free/cheap Facebook apps. Companies can purchase inexpensive Facebook apps using services like Pagemodo. The apps are pre-developed and can be personalized to include as many tabs as desired. Just make sure to include a welcome page and a contact page for users. Pagemodo offers a free app plan for personal use or for testing purposes.
- Buy Facebook ads. Even with a modest budget, small businesses can target consumers with pay-per-click Facebook advertising. The ability to filter users by location, age, and gender and customize ads to individual needs gives companies more bang for their buck. Facebook ads are an effective way to gain fans and increase brand awareness.
- Create social media marketing reports quickly and easily using Facebook Insights. It’s important to keep track of your company’s marketing efforts, so simply go to Facebook Insights and select “Export Data” to an Excel sheet. You’ll have access to key metrics, such as which posts gained the most responses, right at your fingertips.
Certainly these strategies are used by start-up companies to global corporations alike, but social media can be especially beneficial for small businesses with limited money and resources. Facebook is among many social media platforms that provide cost-effective marketing solutions. If you’re in need of online marketing services, Blue Interactive Agency offers social media marketing and search engine optimization solutions for businesses large and small. Call us at 954-779-2801 to see how we can help your company increase online visibility.