The Google +1 button, which debuted in March 2011, has been an enigma compared to other social sharing buttons offered by Facebook and Twitter in that +1 does not directly share content to a user’s social stream. The +1 button is different in that it’s a method for users to share content with people they already know and trust. Users can “+1” content such as a webpage, which is then shared on their Google + profile, in search results, and on websites with a +1 button.
Last month, Google rolled out the “Search plus Your World” update that allows members to search across information that is private, and not just the public web. For example, a search for Rome would lend traditional search results blended with posts from friends on Google + about their recent trip to Rome.
This deep integration of Google + into search equates to better search engine optimization (SEO) results. Search results with more +1’s tend to show up higher in rankings, producing higher click-through-rates. This leads to more social sharing. We strongly recommend adding the Google +1 button to your website – get the code at http://www.google.com/+1/button/.
It’s important to understand that while there is no proven direct cause, there is a correlation between the Google +1 button and higher page rankings. SEO strategies such as link building, keyword research, and SEO copywriting all contribute to better webpage rankings.
If you would like to optimize your company website, Blue Interactive Agency offers a range of interactive marketing services including search engine optimization, search engine marketing, and social media marketing. We provide keyword research, strategic link analysis, search engine submissions, and other SEO tools to help businesses increase their online visibility. To find out how Blue can help, call us at 954-779-2801.