Apple’s New iPad Sets itself Apart from Competitors

The New Apple iPadApple revealed its new iPad on Wednesday, however instead of giving it the name iPad 3 or iPad HD as many had speculated, the next generation tablet is simply called the “new iPad.” Apple decided against giving the new iPad a version number in order to highlight its dominance in the tablet market. With an expected 66% control of the market share in 2012, the iPad does not have a new moniker because it does not need one. Apple wants its customers to see the iPad as an amazing tablet device in itself, without dwelling on version numbers.

The highly anticipated new iPad features breakthrough Retina display that delivers more vibrant colors and sharper photos and videos. With a unprecedented 3.1 million pixels powered by the new A5X chip, it contains four times the amount of pixels as the iPad 2 and a million times more pixels than HDTV. The new iPad offers the best display to date on a mobile device. With all the new graphics, the iPad still manages to retain its 10-hour battery life, in only a slightly thicker and heavier frame. Also for the first time, the iPad can act as a personal hotspot to connect up to five devices over Wi-Fi, Bluetooth, or USB. Combined with 4G LTE connectivity and an improved camera with HD recording capability, it’s no wonder the iPad gives competitors Samsung, LG, and Sharp a run for their money.

Apple’s strategy of highlighting the iPad brand name is an original approach for setting itself apart from competitors. Brand development is a crucial factor for any business. Blue Interactive Agency helps companies create effective business strategies based on industry best practices and emerging technologies. Our areas of expertise include product development, website project management, and analysis and design of websites to get your brand off the ground. For more information, contact Blue Interactive Agency at 954-779-2801.