In 2010, social check-in service Foursquare achieved a record number of account signups and currently boasts over 15 million users worldwide. Virtual bulletin board Pinterest has become the hottest social network of 2012, with over 10 million unique visitors and a new iPad app coming soon. It’s astonishing how quickly social networks attract users once they begin to gain some traction. So what’s the next big thing in social? Here are five start-ups to watch out for in the coming months.
- Banjo is a location-based social media service that alerts users when their Facebook, Twitter, or Foursquare connections are nearby (similar to the much buzzed about new app Highlight). Banjo additionally tells users about activities in the area they’d be interested in.
- Localmind gathers information from users nearby about attractions and events happening in real time – making it the ideal social network for spontaneous travelers and thrill seekers.
- Fancy takes social bookmarking tool Pinterest to a new level by offering products available for purchase right on the website. Users are asked to “fancy” items that are then added to their online wishlist.
- Gogobot is centered on social networking for travel. Users may see travel recommendations from friends, plan trips, and share their travel stories to garner the “best advice from the people they trust,” says the website.
- Forecast is unique in that instead of sharing past experiences, it concentrates on what users plan on doing in the future. Forecast makes it fun for friends to organize parties, yoga classes, and get-togethers.
This is a handful of some original apps that may become the next hottest platform for social media marketing. Social media offers new venues for companies to showcase their products and services to a larger audience. For more insights on social media marketing, Blue Interactive Agency offers services in corporate social media, brand monitoring, and reputation management to help companies achieve their marketing goals. Contact us at 954-779-2801.