When redesigning a website, people often seek to imitate another company’s site they admire or go straight to a design expert for help. However, those are steps that should be taken much further down the road. The first issue to address – before paying any attention to aesthetics – is what the actual goal of the new website is. Planning accordingly will set the stage and make the process much smoother with desired results.
Before redesigning your website, these are some important questions to ask that will help strategize the resources, time, and content that you will need.
- What is the goal of the website?
Consider the specific outcomes you would like to see, whether it’s selling a product, spreading a message, or collecting information to contact people later on. If you want people to contact you, make sure to include that call to action.
- Who are you trying to reach?
Is it everyone on the world wide web, or current customers? Is there a certain demographic or type of prospect you want to attract? Keep this in mind when creating the content for the site. Also, if the website is to be accessed internationally, take into account language and browser options.
- Who needs to be involved?
Determine contributions you need from people on your team (copywriters, graphic designers, executives) to pull the information together. For example, if you want to include a video from the president of the company, you’ll need to allocate the time and resources needed for the project.
- How often will the site need to be updated?
Once the website is built, decide how often it will need to be updated and who will be responsible. If there’s ongoing company news, you may require a writer to contribute weekly blog entries to supply fresh content to the site. If you want people to share your content on social media networks, you’ll want to include social media widgets on your website and designate someone responsible for brand monitoring and reputation management.
5. Does the website need to be search engine optimized?
If showing up in search engines is pertinent for your business, you will need to invest in search engine optimization. Decide what search terms you’d like the website to show up for, and at what cost.
Once you’ve pondered these questions, you will be much more adept at aligning your website with your marketing goals. Blue Interactive Agency provides web design and interactive marketing solutions including social media marketing, search engine marketing, and search engine optimization services to help companies reach their goals. For more information, call us at 954-779-2801.