SXSW Interactive wrapped up this week to make way for the music portion of the festival in Austin, and the conference continues to garner much online chatter over the social media sphere. Twitter was the overwhelming leader in social at SXSW, driving 93% of the conversation, while Facebook and blogs contributed 3% each. A majority of social media comments came from people from California, New York, and Texas (19%, 18%, and 17%, respectively). There were nearly 860,000 tweets about events, speakers, and announcements that occurred during SXSWi. Major happenings include Pinterest co-founder Ben Silbermann announcing the rollout of the website’s new profile pages this week, as well as an iPad app and a public API on the way. The controversial Homeless Hotspots program is still trending over social media networks.
The most tweeted single event was opening keynote speaker Baratunde Thurston’s panel called “How to Read the World.” The comedian and digital director for The Onion received over 3,800 tweets. The most retweets went to Jay-Z for his performance at the Austin City Limits Live stage on Monday night. Sponsored food trucks were a popular topic over social media networks as well. CNN spent big money converting a nearby restaurant into the “CNN Grill”, while The Today Show converted two food trucks into “Munchie Mobiles”, offering free food and encouraging attendees to tweet their own SXSW food photos. Of all the non-media/tech brands represented at SXSW, the most mentioned on the social web were Samsung and Chevrolet, which generated the most positive buzz by offering a fleet of cars to transport attendees around Austin.
Social media buzz continued as SXSW Music held a panel on Wednesday discussing social media’s influence on the music industry. As artists are shifting to Twitter as a means of communication, social media has allowed musicians to bypass PR people and interact directly with their fans. “We now have the opportunity to entertain fans non-stop. We can also look at our fans through analytics and then speak directly to them. We’ve equipped ourselves for this new media revolution,” says Stampede Management brand director Nicholas Adler.
Companies are becoming increasingly aware of the power of social, and are constantly thinking of news ways to innovate. If you wish to increase the online visibility of your brand, Blue Interactive Agency offers a wide range of interactive marketing services including social media marketing, web design, and search engine optimization to help companies of all sizes. For more information, call 954-779-2801.