This year Google has become more vocal in regards to warnings against artificial or unnatural links pointing to your website. While in the past these bad links have been silently distrusted, the company is increasing its messaging via Google Webmaster Tools, sending out over 700,000 messages in January and February 2012 (more than all of 2011 combined.) A portion of these messages are concerned with link violations.
The warnings from the Google Search Quality Team suggest, “Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.” All companies should be weary of artificial links that do not improve ranking or indexing. On March 19 Google took down blog/link network BuildMyRank.com on account of artificially manipulating its search results. Google has always warned against paid links, and continues its longstanding battle against companies that sell them.
In addition to warning against link violations, Google has recently started sending out messages to sites that practice black hat search engine optimization – a technique that uses unethical means to achieve higher search engine rankings. Some practices to avoid: keyword stuffing, invisible text, and doorway pages. While it may be tempting to use shortcuts to increase ranking, these methods put companies at risk of penalty by search engines.
Blue Interactive Agency solely uses white hat SEO strategies that are focused on the end user to increase search engine rankings organically. If you have any questions regarding regulations, Blue Interactive Agency provides search engine marketing and search engine optimization solutions for today’s businesses. Call us at 954-779-2801 to see what we can do for you.