Google’s One-Stop Shop for Nonprofits: What is Google Checkout?

Google Checkout for Nonprofits is a fast, convenient donation process that helps nonprofit organizations attract more donors and increase online giving. Normally Google charges a small transaction fee for their checkout service; however, the company provides a special incentive for nonprofits. Organizations that qualify for the Google for Nonprofits program can process transactions with no fee. More than $5 million in donations towards the relief efforts in Japan have been collected through Google Checkout for the Japanese Red Cross Society, International Medical Corps, UNICEF and Save the Children. Google Checkout waived all processing fees associated with these transactions so the organizations received 100% of the donations.

All nonprofits must meet the following criteria to collect donations through Google Checkout:

  • Are based in the United States
  • Represent a valid 501(c)(3) or 501(c)(6) tax-exempt organization.
  • Clearly display your organization’s tax-exempt status on your website
  • Complete the verification process.

Fill out the all-in-one form at Google for Nonprofits to apply for this free service. Once accepted into the program, you will be able to open a Google Checkout merchant account and set up donation buttons on your website to accept payment from visitors. Google also gives step-by-step directions on how to set up a pre-integrated shopping cart in minutes. Or, you can integrate your own shopping cart with Google Checkout via their Nonprofit API.

If you have any questions or need help setting up your donation website, Blue Interactive Agency can help. We are an interactive marketing company specializing in custom website design, graphic design and software development to increase your company’s web presence. We can help your nonprofit organization develop an effective website marketing strategy that promotes your cause. Call us at 954-779-2801.