Google’s One Stop Shop for Nonprofits
Google for Nonprofits was first launched a few years ago to provide nonprofit organizations with free or discounted resources to reach donors, improve operations, and raise awareness. This year, the new Google for Nonprofits program aims to greatly increase the number of nonprofits it helps by offering a suite of new products and resources through an all-in-one application. If approved, applicants will qualify for up to $10,000 a month in online advertising on Google Adwords, exclusive features on YouTube, and free or discounted Google Apps.
Many non-profit organizations have already benefitted from Google’s program, including Direct Relief International, which raised nearly $1 million thanks to a Google Adwords campaign. The National Resources Defense Council garnered over 100,000 views on YouTube for a video they were able to post without any paid advertising. Samasource used Google Apps to cut IT costs and save tens of thousands of dollars. Google for Nonprofits has compiled a list of testimonials from hundreds of organizations that are benefiting from the program.
If you are a nonprofit organization that would like to participate, visit the Google for Nonprofits page for the application and eligibility requirements. For additional assistance, the Google for Nonprofits Forum Support offers tips to get started and a help center to answer any questions. Google will continue to strengthen its program and expand into different locations in the following months.
Over the next few weeks, Blue Interactive Agency will cover more details on the products offered by the Google for Nonprofits program. Blue Interactive helps nonprofits succeed by providing a wide range of interactive marketing tools such as search engine optimization, social media marketing, email marketing, and more. Contact us if you have any questions regarding marketing strategy for your nonprofit organization.