How To: Put Social Media to Work for You

An effective social media marketing strategy is multi-faceted, and spread across different types of platforms such as blogs, Twitter, Facebook, LinkedIn, Pinterest, so on and so forth. Wouldn’t it be great to have a service that automates all social media activities for you? Thankfully there is a service that accomplishes exactly that – doing the drudge work and saving you time and energy.

Your solution may come in a service that’s been around for just over a year called ifttt (which stands for “if this, then that.”) The purpose of ifttt is to connect your online accounts so you can create triggered events. Once you set a trigger from one account, a task will be activated automatically. With ifttt, you can set your blog’s RSS feed to automatically post updates on your social media accounts. You can automatically post items from other RSS feeds to create a steady stream of shared content.

Beyond linking up all your social media platforms to share the same updates, ifttt allows you to trigger profile updates and pictures automatically too. For example, you may trigger your Twitter profile picture to change every time you change your Facebook profile picture.

Having trouble remembering what you’ve shared via social media? Evernote creates an archive of all your social media updates. Delicious creates a searchable archive of all your shared links. This is a great place to look through for blog post ideas.

You can even put the internet to work for you in your personal life, by setting up ifttt to create a Google Calendar event if you make a dinner reservation at Or, set up an ifttt reminder to text you if the weather reports rain. You can set up just about any calendar event, reminder, or task to organize and streamline your life and your business.

Blue Interactive Agency has helped companies for years by giving them the tools necessary to succeed in today’s internet business. For any questions on how Blue can help your company’s search engine marketing, social media marketing, or search engine optimization strategies, contact us today.