Last week LinkedIn officially announced the new Group Search feature to help professionals find opportunities, share knowledge, and learn from each other. Since its inception, members have created over 1.2 million groups on LinkedIn on a wide variety of topics ranging from retail estate to fashion. The new feature helps members search across the many groups to find the ones that really matter to them. Search results have become smarter and more relevant because LinkedIn now gives results based on conversations taking place instead of just titles and descriptions. LinkedIn offers a handy tool by showing you which of your connections are in that group, and filtering your results by network, categories, and language is now made easier.
Another feature the social media platform is debuting is the new “People You May Know” tool. Since its original launch, the powerful feature has helped millions of professionals grow their network with personalized suggestions. Located at the top right corner of the page when you log in, “People You May Know” displays three potential contacts at a time. The new and improved tool, which is currently in beta, streamlines the user experience with improved accuracy and relevance of recommendations. LinkedIn uses an algorithm based on your existing network, past work places, and places you’ve gone to school to give more relevant results. According to the official LinkedIn blog, the company will roll out the updated version to users in the next few weeks.
With these new features, LinkedIn is making it easier for professionals to expand their existing networks. LinkedIn is the world’s largest professional network on the internet, and continues to be a powerful tool for social media marketing. There are several ways you can use LinkedIn to increase the visibility of your business. Blue Interactive Agency can offer the strategies you need to create an effective LinkedIn profile and business page. With our LinkedIn marketing strategies, you can increase your brand’s visibility, generate sales leads, and support search engine optimization. For any questions, call us at 954-779-2801.