Google’s One-Stop Shop for Nonprofits: What is Local Marketing?

Google PlacesLocal marketing uses methods of promotion to bring customers to your brick and mortar location. In the case of nonprofits, successful local marketing can bring in supporters and volunteers for your organization.

Google Places is a free method for businesses and nonprofits to connect with local customers, donors and volunteers. 97% of consumers search for local business online, so Google Places is a helpful platform to ensure you’ll be there when customers are searching for you. You can add photos and videos, highlight special offers and respond to reviews from your Places for business account. Google Places allows businesses to proactively reach customers and build a close relationship with them.

Another popular local marketing solution is Yelp.com, a free service for local businesses to post information, pictures and website links. Customers can write reviews to share with the public. With over 66 million users and 25 million local reviews, Yelp boasts a very large and loyal following – the perfect place for nonprofits to spread their message to the community.

Foursquare uses location-based tracking to allow users to check-in to places they frequent. The social media platform has proven to be a very successful clientele retention tool, especially in urban areas.

Facebook Places is similar in that it allows users to check in at local businesses. Its advantage is that it completely integrates with the social network to drive traffic to the organization’s business page.

Google Places, Yelp, Foursquare and Facebook Places are all pieces of a complete local internet marketing strategy. Blue Interactive Agency can help you develop social media marketing strategies to benefit your nonprofit organization. Offering a wide range of services including Facebook marketing, email marketing and SEO strategy, we help our clients reach their online marketing goals. For any questions, call us at 954-779-2801.