Why Law Websites Should Feature a Blog
The constant updating of websites is a key strategy for improved search engine rankings, and blogs are an effective way to provide that fresh content. And when it comes to online marketing for lawyers, law websites have a lot to gain by featuring a blog.
Blogs are a great outlet for law industry professionals to share information and position themselves as experts in a specific niche. By commenting on and linking to useful resources, lawyers can be branded as subject matter experts. This is a good place to share videos or presentations on various topics to market your law practice.
If your content is relevant and informative, it will attract other bloggers to comment on and link to your blog posts, as well as share it across social media platforms like Facebook, Twitter and LinkedIn to further increase your online visibility.
While websites wait for a search engine to find it, blogs have a built-in syndication feed. This means each time a new blog is posted, a news feed is sent out that alerts search engines, other bloggers and industry professionals. When you constantly supply new and fresh content in the form of blogs, the collection of relevant information and keywords becomes indexed to rank higher in search engine results.
The nature of blogs is interactive, so don’t forget to share your blogs on social media networks. An active blog community is highly ranked by search engines. There are many widgets, plugins and social bookmarking sites such as Digg and Reddit that make it easy to share blog content and create more links.
What online marketing strategies does your law firm engage in? Let Blue Interactive Agency know in your comments below! We provide SEO copywriting and blogging strategies to drive traffic, increase product and service awareness and to help companies build their online reputation.