It’s been long suspected that Apple will replace Google Maps with its own mapping technology, and today the company confirmed that iOS 6 will feature a proprietary mapping application. Up until now, iPhone users have relied on the Google Maps application to find locations worldwide. However, over the course of the last few years, Apple purchased a series of mapping technologies to build its own application.
In 2009, Apple acquired PlaceBase, specializing in creating an API for combining data and location information. Then, in 2010, the company purchased mapping visualization firm Poly9. Last year, Apple bought C3 Technologies for its automated 3D mapping algorithms. With the acquisition of these three companies, Apple has built its own completely in-house mapping solution. Apple will preview the next version of its mobile operating system, iOS 6, during its annual World Developers Conference beginning June 11 in San Francisco.
So what does this mean for Google? The battle over mapping services centers on the huge amount of revenue companies gain from mobile advertising. In the short term, Google could lose out on some ad revenue and search data from users. In the run long, the competition could hurt Google’s ability to generate map-related revenue. Not wanting to lose its share of the pie, Google is responding with a press event tomorrow in which Brian McClendon, VP of Google Maps and Google Earth, will share “the next dimension of Google Maps.”
Apple and Google’s competition over mapping services highlights the advantages of custom software development. Blue Interactive Agency offers mobile application development for a variety of platforms including iPhone, iPad, Blackberry, Android and Windows Mobile. We develop mobile marketing solutions to stay on top of the latest trends in order to help companies market their products and services. For more information or questions, contact us today.