Apple Reveals New Products at WWDC 2012

On June 11 Apple kicked off its annual WWDC. Now in its 23rd year, the highly anticipated developer’s conference reportedly sold out of tickets in just 1 hour and 43 minutes. People from 60 countries made the journey to San Francisco to join 1,000 Apple engineers at the annual event. Here is what Apple revealed today:

The New MacBook Air

The new MacBook Air line will run up to 3.2 gigahertz and see an improved graphics performance of up to 60%. The new MacBook Air features USB 3.0, which is ten times faster than the previous model – all for $100 less than before.

The New MacBook Pro

The new MacBook Pro features a shockingly thin 0.71 inch profile, “as thin as an Air” stated Apple. The 15.4 inch screen has 2880 x 1800 resolution, making it the highest resolution screen in the world. The updated laptop features Bluetooth 4.0, Facetime HD, dual microphones and seven hours of battery life. The MacBook Pro is now available to purchase for $2199.

iOS 6

iOS 6 contains over 200 new features, including Siri being made available in more languages and coming to iPad devices. With iOS 6, users can tweet by talking into their iPhones. Apple’s newest operating system integrates with Facebook to allow for single sign-on. A new app called Passbook is available to store a person’s boarding passes, business cards and movie tickets all in one place. The beta version of iOS 6 is now available on iPhone 3GS.


Apple revealed its proprietary new Maps to replace Google Maps on iOS devices. The new interface contains local search data and custom mapping tiles with 100,000,000 business listings already integrated. As with Google Map’s 3D reveal, Apple Maps also contains 3D imagery of large cities with dynamic camera angles. Try out the new Maps yourself on an iOS 6 device.

Have you had a chance to use a new MacBook or iOS 6 device yet? What do you think? Let Blue Interactive Agency know in your comments below!