GooglePlus One Year Later. Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a ghost town. 170 million people have signed up for Google+, compared to over 900 million people on Facebook. comScore released a report earlier this year showing users spent an average of 3.3 minutes on Google+ in the month of January, compared to 7.5 hours on Facebook in the same month. Another report by RJ Metrics showed that even among active users on Google+, their average time between posts was 12 days and 30% of people who post once never return to the social media platform again. In contrast, 53% of Facebook users and 33% of Twitter users engage with the platforms daily according to a report by the Pew Internet & American Life Project.
While there is a small loyal following that swears by Google+, it’s safe to say that the social media platform’s popularity has yet to trump that of Facebook. One possible reason for Google’s social media network’s slack in performance has been attributed to the fact that the company did not allow brands to create Google+ accounts for the first four months after launch. Denying businesses – who were initially excited about using Google+ as a new social media marketing tool – could have hurt the social network’s performance.
However, Google+ has unique features that distinguish itself from other social media networks. Google+ offers more privacy to users by providing Circles to define close friends from other friends and acquaintances. The Hangouts feature lets users video chat with up to ten people at a time. There is always room for improvement, and Google has more features in store for its social media platform.
Does your company have a presence on Google+? How does Google+ marketing compare to your experience with Facebook marketing? Let Blue Interactive Agency know in your comments below! We help businesses establish a corporate social media strategy to market products and services with reputation management in mind. For any questions, call us at 954-779-2801.