How to Objectively Measure Social Media Success

Social Media Marketing MetricsYou’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. We’ve compiled a list of performance indicators to help you measure your brand’s social media presence.


  1. Total connections. This is the sum of all the users who have subscribed to your brand’s content, including but not limited to your Facebook Likes, Twitter followers, LinkedIn group members and YouTube subscribers.
  2. Total views. In addition to your social media following, your brand’s total page views can be strong indicator of the success of your campaigns. This is a calculation that can vary based on the social media channels you use. It can include total Facebook page views, blog views, YouTube channel views and individual video views.
  3. Number of brand mentions. By tracking how many mentions your company receives over time, you’ll be able to see from week to week or month to month if your brand is growing.
  4. Number of responses. More importantly than pushing out content is generating responses. Measure how many comments and replies you receive for each post or tweet.
  5. Click through rates. This deals directly with search engine optimization. One of the main goals of social media marketing is to drive traffic to your company website or blog, thus increasing customer awareness which can translate into sales. An increase in click-throughs is certainly a key indicator of a successful social media marketing campaign.

If you are unsure about how your social media presence is doing, Blue Interactive Agency can help your company to develop a corporate social media strategy that takes brand monitoring and reputation management into account. We provide interactive marketing tools to help businesses showcase their products and services to target audiences and grow potential customers. For any questions, contact us today.