On Saturday, June 30, the world celebrated Social Media Day to pay homage to the digital revolution that has changed the way we communicate. Social Media Day is a global event first introduced by Mashable in 2010 that is now held in over 275 cities. From New York to Dubai, each region had its own method of celebrating the special day over the weekend.
Tech startup Urthecast planned a 500-person flash mob along New York City’s Hudson River Park. Tourists were surprised with an 11-minute dance that involved formations of the @ sign and the hash tag in honor of Social Media Day. The event was organized by Flash Mob of America on Twitter and Meetup.com, and spread by word of mouth.
Social Media Day in Buffalo was held at Statler City’s Lobby Bar where 150 social media professionals and enthusiasts young and old gathered for food, prizes, and competitions like the social media challenge where contestants were asked to complete a five-item checklist of activities using various social media platforms. Television screens in the upscale bar played live tweets throughout the three-hour event while participants tweeted, took pictures and shot videos to share with their social networks.
Reno celebrated Social Media Day with a scavenger hunt downtown. Instead of using traditional cameras, 35 teams of participants took pictures with their smartphones and uploaded them on Instagram. The grand prize? Samsung Galaxy Tablets for everyone on the winning team.
Detroit threw its third annual social media event at Motor City Casino’s Sound Board with the theme Detroit 2.0, celebrating the city’s startups, businesses and entrepreneurial spirit. Patrons listened to presentations from social media driven companies based in the city such as Yelp and the Detroit Tigers.
In the Philippines, 411 participants showed up to Manila’s first Social Media Day celebration. In Dubai, social media savvy residents gathered at Argaan by Rotana with the particular focus of connecting small businesses with the community through social media.
How did you celebrate over the weekend? Let Blue Interactive Agency know in your comments below! We help companies develop social media marketing strategies with the goal of increasing their online visibility while keeping reputation management and brand monitoring in mind. For more questions regarding corporate social media, call us at 954-779-2801.