Twitter has ended its two and a half year partnership with LinkedIn to share conversations on both platforms. For users, this means tweets will no longer be displayed on LinkedIn. LinkedIn users will still be able to post updates and press a button to share on Twitter, but the reverse is no longer an option.
In an official Twitter blog post by Michael Sippey, the consumer product chief emphasizes “providing the core Twitter consumption experience through a consistent set of products and tools…developers should not ‘build client apps that mimic or reproduce the mainstream Twitter consumer client experience.’ That guidance continues to apply as much as ever today. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.”
As Twitter invests more and more into developing its own apps, it is enforcing stricter developer requirements for those who use the social media network’s API. Just as in the mobile realm, Twitter is gradually drawing away from allowing third parties to show tweets. It seems likely that LinkedIn is not the only partnership the micro-blogging service is pulling, although it is the most noticeable one. The new requirement encourages developers to build apps on Twitter’s website in order to crack down on inconsistencies.
In line with consistency, Twitter released a new bird logo last month in which the company states should be the only logo used to represent the social media service. What do you think of Twitter’s new developer rules for consistency? Has it affected the way your company does business? Blue Interactive Agency develops social media marketing strategies to help companies increase their brand visibility. We can devise Twitter marketing plans to include original designs and logos with strategic updates to your followers. Contact us to create a corporate social media strategy for your business today.