Consumers around the world shop online, but what they’re buying and how they use product reviews and social media to influence their decisions vary widely. Digital and online media have dramatically increased the way consumers can see, touch and buy brands, and have opened up thousands of new opportunities – and risks – for these brands.
Understanding the market and consumer behaviors within a culture or country are key elements for success. According to a 2012 Nielson report, nearly six-in-10 global online consumers (58%) trust messages found on company websites, and half trust consumer-consented email messages. North American consumers report high levels of trust in impartial sources, such as recommendations from friends and family (90%), consumer opinions posted online (68%) and editorial content from newspapers (61%). About half of North American consumers trust consented emails (55%), content on brand websites (52%), television ads (46%), print ads in newspapers and magazines (47%), and radio ads (45%).
A number of companies have successfully leveraged their business in America and abroad. Swedish-based IKEA, for example, has become a big part of the German culture. With 44 stores in Germany, it is IKEA’s biggest market. In 1985 the company entered the American market and failed. Many of its products conflicted with the American lifestyle and the expectations of the consumer base – Americans found the furniture and accessories too small and uncomfortable. Through market research the company learned about the American consumer’s expectations and standards and redesigned their products and wares for the American market. Today, the company has successfully made a lasting impression on American consumers both in-store and online – it’s the second largest market behind Germany – while keeping its conception of low-cost, functional modular furniture with Scandinavian design.
As an international business, one of the best options to successfully enter and sell online to the American consumer is by partnering with an established U.S.-based internet marketing and web design agency. Blue Interactive Agency, a leading internet marketing and web design agency in Fort Lauderdale, FL, specializes in increasing exposure to the American consumer, thus helping boost visibility online. The agency does this with multiple disciplines, including achieving high search engine positioning with SEO and email and search engine marketing.
The award-winning agency has quickly grown into a multi-faceted marketing organization dedicated to helping both local and global business succeed through a process of designing, developing, implementing and supporting business development, sales and marketing strategies.
A leader in mobile marketing, digital marketing and global marketing, Blue Interactive turns big ideas and data into personal experiences to help clients attract more customers. The company’s portfolio reaches across a wide spectrum of industries, including business, non-profits, law firms, e-commerce, real estate, medical, yachting and insurance stateside and abroad.