In 2003, Myspace, the first widely known social networking site, was founded and shortly thereafter, Facebook was founded in 2004, followed by Youtube in 2005 and Twitter in 2006. The number of social networking platforms has since increased exponentially to include Google+, LinkedIn, Pinterest, Youtube, Tumblr, Reddit, Foursquare, Instagram, Snapchat, Flickr, StumbleUpon, Yelp, SoundCloud, Spotify, and countless others. All of these social networking platforms have hotel interactive marketing strategies that can be tailored to your specific business to get the traffic and leads you desire.
Besides offering a way for people to connect with their friends and make new ones by sharing and commenting on posts, these social networking platforms offer you an opportunity to reach out to past, present and potential guests. How so? Social media marketing enables you to reach out to different cohorts within your target market. This being said hotel social media marketing can be a vital tool for your hospitality establishment.
Not surprisingly, each social media platform has something different to offer. Twitter appeals to people interested in celebrities’ and strangers’ every-day life activities. Facebook users are interested in sharing their life with friends. Instagram is for users who enjoy visual information and like to interact with both friends and strangers. Snapchat is widely used by close friends who are also visual communicators. Based on what each platform has to offer, you will decide which to use for the promotion of your hotel and what hotel online business strategy is best for your business.
The aim of social media marketing is to draw traffic to your hotel website and also strengthen relationships with past guests, encouraging them to return to the hotel. A few ideas to include in your social media marketing strategy may be using Instagram to hold photo contests sparking buzz about the location around your hotel and your hotel itself. When users share their photos their friends also see their submissions, thus generating eWOM (electronic word of mouth). You can create a playlist on Spotify that reflects the essence of your hotel for your audiophile guests to follow and share before, during, and after their stay. You can also use Snapchat to communicate with your guests during their stay, letting them know about local spots worth checking out, and goings on around the hotel. This serves to improve guests’ experiences and also encourage them to come back since they can receive the Snapchats even after they leave.
Regardless of what platforms you utilize, they all need to be integrated so that the message is the same across the board. Managing several accounts can be difficult, but Blue Interactive Agency is experienced in integrating social networking sites to make guests’ interaction with your various accounts fluid and enjoyable, by monitoring and capitalizing on what works for your hotel and your audience.
Contact us for more Hotel Social Media Marketing information and for more details on what services we provide.