Blog Marketing Ideas for Real Estate Agents

Blog Marketing Ideas for Real Estate AgentsYou finally have the attractive, mobile-friendly real estate website you have always wanted, custom-designed for your Miami real estate company and SEO optimized for the best search engine performance. All you need now is interesting, engaging content to increase site visits and generate some active leads. You sit down at your keyboard to write a real estate blog post and… nothing happens. Keeping a list of real estate blogging ideas will help you overcome these inspiration hesitations and get your creative juices flowing. Blog marketing ideas for real estate agents fall into five main categories:

Local Info
Research has shown that the top Miami real estate blogs offer useful local information, as it has proven to be highly effective at attracting repeat visitors. Use your blog to pass on any interesting content you can find about your local neighborhood, such as Miami tourism videos, real estate statistics, and local neighborhood attractions. Sample local topics include:

  • Photo tours of local areas in your community
  • Guide to local architectural styles (such as South Beach Art Deco district)
  • Your favorite spots to eat in local neighborhoods
  • Highlight a local business you enjoy visiting or a local vendor you recommend
  • Local real estate trends
  • Local community real estate statistics, demographics, and reports
  • Share opportunities for community involvement
  • Tips for clients relocating to local area

Info on Your Real Estate Listings
Some Miami real estate agents choose to have a separate blog solely for listings, while others just feature occasional listings among their other real estate blog topics. Either method presents a great way to showcase your beautiful listings in a way that lets them shine!

  • Feature your new listings
  • Publicize an upcoming open house
  • Introduce listings not yet on the MLS
  • Announce homes you have recently sold

You, Your Accomplishments, and Services You Offer
Since your real estate website often serves as your initial introduction to prospective clients, you should take advantage of the opportunity to present yourself in the best light. Use your real estate blog to convey desired information to your clients:

  • Explain the certifications you hold and what your designations mean
  • Share stories from your own personal house projects and renovations
  • Explain what you love about where you live and work
  • Highlight a special quality that sets you apart from other agents
  • Share ways you are involved in your community
  • Highlight one of the services you offer

Marketing Information
The design of your Miami commercial real estate blog makes it the perfect vehicle to let clients know about the marketing expertise you will bring to bear on their behalf:

  • Highlight your MLS search in your real estate website
  • Share the latest edition of your email newsletter
  • Dedicate a whole post to each of your social networking pages
  • Showcase your marketing plan for sellers

Helpful Real Estate Tips
Blogs about helpful tips on real estate and moving-themed advice serve as excellent draws to bring visitors interested in real estate concerns to your site.

  • Provide the answer to a frequently asked real estate question
  • Home maintenance reminders
  • Valuable moving advice
  • Checklist for buyers
  • To-do list for sellers

For more real estate blogging tips and professional real estate blog writing services, you can always turn to the marketing experts at Blue Interactive Agency. As a leading South Florida real estate web design firm, Blue Interactive Agency is experienced at creating real estate websites that incorporate valuable interactive marketing features, such as lead generation forms, email marketing, advertising programs, social media platforms, and much more.

Contact Blue Interactive Agency today at 954-779-2801 for more real estate blogging tips and information on real estate interactive marketing strategies that can help your business grow!