Are you using the most effective marketing strategies to promote your small business? While there are a number of tools available that can help you assess the performance of your online marketing strategies, quantifying the impact of other marketing strategies can be difficult. To help you maximize the impact of your marketing efforts, here are the 10 most effective marketing strategies, as identified by a 2012 survey of over 1000 small business owners, along with tips on how to put them to work for you.
- Email marketing
Email marketing strategies for small business are highly effective, allowing you to introduce your services to new customers while keeping existing customers focused and engaged with your company. For the greatest results, segment your contacts into interest groups and create several versions of a monthly email newsletter, with content designed to address the specific needs of each group. Use customized landing pages for each email, with an embedded call to action and you’re on your way!
- Website (content and SEO)
A mobile-friendly, responsive small business website is the heart of all effective small business online marketing strategies. For the best results, fill your site with valuable content, write an interesting weekly blog, and link your social media efforts to your website. Once your website design is complete, apply expert SEO (search engine optimization) strategies to your content to gain the highest possible ranking on search results.
- In-person interactions
Personal referrals and one-on-one interactions remain a powerful part of successful small business marketing strategies. The old-fashioned notion of establishing a personal connection to customers never goes out of style, so make sure your staff understands the importance of providing excellent customer service.
- Social media
Social media marketing for small business provides you with the tools to forge personal connections with your customers without ever meeting them in person. Establish a presence on a variety of social marketing platforms; Facebook, Twitter, and Google+ are a good start. Interact with customers, responding quickly to customer postings to create a dynamic dialogue that will build a following of loyal fans for your business.
Use in-person events, such as Open Houses, tastings, discount nights, and social events, to introduce your small business to new customers and grow loyalty among your existing clients. Publicize your events well in advance using social media posts, announcements on your website, and flyers to create buzz and draw larger crowds.
- Outbound calling
Calling leads remains an essential part of many b2b marketing strategies. Maximize your marketing efforts by using your online marketing strategies to qualify the most viable leads before beginning your calls.
- PR (Public Relations)
Public relations encompasses a lot of different strategies, from promoting your business with well-written press releases to arranging events and charity sponsorships. Hiring a PR firm can certainly be effective, but may prove to be too pricy for many small businesses. If you approach all your business interactions with the goal of creating a positive public perception, you can achieve effective results through your own efforts.
- Direct mail
Although direct mail campaigns are being used less in today’s increasingly digital marketplace, some small businesses are still finding success using postcards and other direct mail campaigns. Build your brand using coordinated campaigns that reach a variety of demographics.
- Traditional advertising (TV, radio, print, etc.)
TV and radio advertising remain effective marketing strategies for small businesses, but they do require significant financial resources. Contact local papers and magazines with significant news about your business (new location, story of how you came to open your business); many run these stories of local interest. Many smaller print outlets encourage guest authors; call and pitch an offer to author an article on a topic related to your business.
Using Google Ads and other pay-per-click advertising to get your website to the top search engine results is an effective digital marketing strategy for small business. Pair your ads with creative landing pages with a clear call-to-action to garner the best results, and track customer response to identify which ads give the greatest ROI.
Now that you know which marketing strategies are the most effective, it’s time to put them to use for your company! Blue Interactive Agency can help, with complete marketing support for small businesses including responsive website design, email marketing services, and more.
Contact us at Blue Interactive Agency today at 954-779-2801 for more information on implementing effective marketing strategies to help your small business succeed!