More leads with less effort! In the rush to build an online presence, has your company jumped into digital marketing without a set digital marketing strategy? If your company is getting some positive results with a specific digital channel, you may think you don’t need to a coordinated digital marketing strategy. The success you are achieving with your email newsletter or social marketing strategies is a positive step, but it doesn’t compare to what you can achieve with a comprehensive interactive marketing strategy that encompasses the full range of digital marketing channels. In addition to upping your marketing might, a well-planned digital marketing strategy can help resolve some of the common problems your company may be facing. See if any of the following challenges sound familiar:
- Your marketing lacks focus.
In order for your digital marketing to have the most impact, you need to have a clear vision of what you want it to achieve. Are you trying to build your brand? Generate more customer leads? Or are you trying to improve your customer service? When you have a digital marketing strategy in place and an established marketing goal, you can direct all your marketing efforts towards achieving that goal.
- You’re sending out mixed messages.
When you don’t have a defined digital marketing strategy in place, your department managers are going to use your company’s online presence to pursue their own priorities. You can end up with various departments working at cross-purposes as they promote marketing messages that contradict each other.
- You don’t know your online market share.
Without the information and analytics you get with a coordinated digital strategy, it is easy to underestimate customer demand for your online services. You need to have a comprehensive understanding of your online marketplace, so you can correctly allocate resources and leverage opportunities.
- You don’t have a clear profile of your online customers.
With a coordinated digital marketing strategy, you gain a complete picture of your customers’ online behavior. Analytics allows you to see how they interact with your entire roster of digital marketing offerings. You can create detailed customer profiles, and then leverage this information to make your online marketing efforts more effective.
- Your competitors are dominating the digital marketplace.
If customers are researching your industry online and finding your competitor’s mobile responsive website, blogs, and social media posts in the top search engine results, it is a clear sign you need a coordinated marketing strategy to raise your profile.
- Your digital department is under resourced.
When you have a clearly defined digital marketing strategy with specific goals and benchmarks, corporate is more willing to allocate resources for your use. As you reach your bench marks and demonstrate the success of your marketing efforts, you will be able to justify further investment in your department.
- You don’t know which of your digital marketing strategies are succeeding.
Customers will access several digital marketing channels while researching your services or products. This can make it difficult to see which strategies are performing the best. With a coordinated digital strategy, you can incorporate data from all your digital marketing channels to get a clear picture of what each contributes to the sale. This will allow you to identify the most successful strategies so you can invest your resources to get the best ROI.
- Your website isn’t showing up in web searches.
With 95% of customers only looking on the first page of Google results, your website’s position on search results is of critical importance. With a well-planned digital marketing campaign in place, you can coordinate all of your online marketing strategies to raise your website’s profile and gain a higher ranking on search results.
- You’re wasting time and money on separate content creation.
If all of your digital channels are operating individually, you can end up wasting a lot of resources creating separate content creation for each channel. With a comprehensive digital marketing strategy in place, a single great article can be repurposed and used as content for your website, blog, social media posts, an infographic, and email newsletter.
- You need to generate more leads.
A comprehensive digital marketing strategy has all your individual interactive marketing strategies working together: your blog, website, search engine marketing, social marketing, email, PR services, and more. Instead of working on generating leads separately, each digital marketing channel supports the others, upping engagement and increasing customer interest. You’ll find you generate more leads with less effort!
If any of these 10 reasons you need a digital marketing strategy apply to your company, Blue Interactive Agency can help your company get back on track. Developing a digital marketing strategy isn’t difficult when you partner with Blue – our marketing team will help you form your strategy and give you all the tools you need to implement it. From responsive website design and social media marketing strategies to professional blogging services and expert SEO services, you can count on us for all your digital marketing needs.
Contact us at Blue Interactive Agency today at 954-779-2801 for help developing and implementing a digital marketing strategy to grow your business.