Email campaigns remain one of the most efficient, cost-effective ways to engage your customers. With its unparalleled ability to deliver targeted content directly to consumers who are already interested in your brand, email marketing is a valuable resource no business can afford to ignore. Not every email campaign is a success, however. To help you create effective email campaigns with the power to generate sales conversions on a large scale, we have assembled these 10 tips to a powerful email marketing strategy.
- Build a subscriber list using gated content, social media, your blog, and your website
You already have the necessary tools to build a large list of subscribers, you just have to put them to use. You can acquire a large list of subscribers by offering visitors valuable gated content, such as white papers, guides, or free services (i.e. website reviews, strategy analysis). Posting interesting tidbits from your emails on your blog and social media pages will also encourage your followers to sign up.
- Make sure your emails are mobile-ready
With more than half of Americans now accessing their email with a tablet or smartphone, your emails need to look good and work correctly on every size screen. A well-crafted, expertly mobile-optimized email assures subscribers that your company is a vital concern that is thoroughly up to date with current technology.
- Segment your subscribers
Your customer have varying interests, which makes sending out a single generic email a losing proposition. Instead, separate your email list by interests / demographics and create several versions of your emails, with each one having a subject line and content specific to one of your segmented subscribers’ interests. End the emails with a discount or offer specific to that segment; these targeted emails are much more likely to be opened and read.
- Personalize your emails
Research has shown that including personalized recommendations in your emails greatly enhances their effectiveness; click-through rates increase by 25-35% and sales conversion rates improve by as much as 15-25%! Use the information gleaned from the analytics of your website and social marketing strategies, such as browsing behavior, items commented on or “liked,” and topics followed to create personalized recommendations for your subscribers.
- Provide relevant, interesting content
If you want subscribers to eagerly look forward to your emails, you need to make sure they provide valuable content that is relevant to their lives. Don’t try to cut corners by recycling content readily available on the web or that you already published on your blog; investing the time to produce new content will make a large difference in the response your emails generate.
- Make your email a visual treat
Companies often forget that email can be a visual medium. By including one or two gorgeous or striking images, you can greatly increase subscribers’ interest and ensure your email is read.
- Provide valuable, time-reliant deals
Offering subscribers a valuable discount or deal in each of your emails ensures your emails will be read; putting a time limit on your deal raises customer engagement by ensuring your email won’t be put aside for a later time. Publicize these deals through posts on your Facebook and Twitter accounts to ensure your emails are read; this has an added bonus of encouraging more readers to become subscribers!
- Create custom landing pages
Create interesting, subject specific landing pages and link to the call to action in your emails. You can lose all the marketing momentum your email marketing campaigns generated by sending customers to your homepage or other generic page on your website.
- Automate post-purchase campaigns
Automate a re-engagement campaign that sends emails out to customers after they make a purchase. Typical schedules are a week, 30 days, and 90 days after the purchase date; personalize the emails with offers on complimentary items to improve the use of their purchase.
- Refine and track the results of your email strategies
Test how different factors affect the way subscribers engage with your emails using A/B split campaigns. You can use Google Analytics to track the effectiveness of your emails, and apply the results to refine your campaigns for maximum effectiveness.
Now that you have a more complete idea of how to develop effective email marketing strategies, it’s time to put that information to use! Blue Interactive Agency can help, with complete marketing support for your email campaigns and other interactive marketing strategies including email content creation, list acquisition and management, and more.
Contact us at Blue Interactive Agency today at 954-779-2801 for more information on implementing effective email marketing strategies to help your business succeed!