Reaching your database through email marketing strategies is still considered one of the top, most effective ways to continually engage your customers and keep visibility on your product or company. One of the reasons targeted email marketing is so effective is because it is one of the few marketing strategies that can deliver specifically targeting content to a particular group of people and in return offer you hard data on how well that content was received. In addition, targeted email marketing helps you foster relationships with your customers and communicate your message effectively. The trick to making email marketing work for you is understanding what has been proven to work and what hasn’t. This is where the help of an interactive marketing agency can benefit you. By taking advantage of an agency’s ongoing knowledge of what tools and strategies are working in the industry and which need to be retired, you can rest assured that you are getting the most out of your targeting email marketing campaigns. If you are ready to gain customers and sales, and input the services of an email marketing team, then it is time to find the appropriate agency for you. Here are some of the top targeted email marketing services a skilled agency will offer:
- Build effective subscriber lists: A good agency will be sure you are building useful subscriber lists through your current channels. These channels include your website, blog, social media accounts, etc. You can entice someone to input his or her email address by offering a campaign, giveaway, promotion, free e-guide, free white paper, or a service. Over time, as you begin to build lists from the information visitors are inputting, you will have the tools you need to begin targeted email marketing campaigns to grow your product or brand.
- Subdivide your subscribers: One quick way to lose the interest of the subscribers you have worked so hard to gain is by emailing one generic document. Let’s face it, everyone has their own needs and interests. By segmenting your lists based on demographic, geographical area, specific service/product, etc., you can then email marketing pieces that are much more likely to be opened and read. Attract an even greater number of opened documents by offering a discount, special offer, or downloadable content that will help your customers in some way.
- Don’t skimp on content and graphics – Want to keep your audience interested in reading your email marketing documents? If so, you will need to produce informative, valuable content that isn’t already found all over the internet. Put a new spin on an old topic, talk about breaking news in your industry, and implement other ways your content can stand out. A good interactive agency who stays up to date on current trends and strategies will know exactly how to help you with this. In addition, be sure to pay attention to the graphics within your marketing document. By inserting one or two visually stimulating graphics, you have already increased the likelihood that your email will remain open and be read through.
- Target through custom landing pages: Keep your email marketing momentum going by sending readers to a targeting landing page that offers specific content and some type of call to action within it, rather than sending them to the homepage of your website.
- Use and track split campaigns – You know you are partnering with an experienced interactive marketing agency when they implement the use of split campaigns in your marketing emails. Every email campaign, though very similar, will offer several different factors. Each campaign will be a test regarding which document/format/content works better for your specific audience. Analyzing data received at the end of the campaign will show you which type was most effective and should be used in the future.
While these are just some targeted email marketing services available, when you partner with an agency, many more services are within your reach and can be adjusted for the unique needs of your brand. Blue Interactive Agency is a comprehensive agency that helps clients with targeted email marketing, SEO, email content creation, websites and more.
Contact Blue Interactive Agency today at 954-613-2347 to learn how to make the most out of your subscriber lists and give your brand the visibility it needs through targeted email marketing.