Why is SEO Important in Business Marketing?

Why is SEO Important in Business Marketing?SEO gives your business visibility. In any discussion of online marketing, you’re certain to hear mention of SEO. SEO or search engine optimization is the process of improving websites’ performance in search engine rankings. Using keywords, content, links, and social media strategies, SEO experts can effect a significant change in a website’s visibility. There are a lot of dramatic statements about SEO published on the web – some sites proclaim that SEO is dead and others that SEO is the only online marketing strategy that matters. Trying to sort through the hype can leave you with a headache and a host of unanswered questions. To help you make informed business decisions about your online marketing strategies, we’ve provided you with some of the straight facts about SEO. 

SEO Builds Your Business Cred
High search rankings make your business credible to customers. When consumers search for your industry online and find your business at the top of search results, they feel they are dealing with an established company. Customers typically search for several industry-related terms. Through the use of SEO strategies, your business can rank well across a range of industry terms, presenting the image of an industry authority.

SEO Gives Your Business Visibility
If you’re not employing SEO strategies, your business will be invisible to customers who search online.  Now that 97 percent of customers search for businesses online, this lack of a visible presence can completely derail your company’s success! Using SEO strategies to market your business  can help ensure that your website has a high enough search ranking to appear on the first page of results for several keywords, giving your business a high search profile to get your business found.

SEO is Cost-Effective
SEO delivers an impressive ROI for your marketing dollars, thanks to a high close rate and low investment cost. SEO leads have a close rate of 14.6%, outperforming the majority of marketing lead channels, including referrals, paid search, social media, and outbound marketing channels, such as direct mail and print advertising.

SEO Yields Valuable Customer Insights
There are a number of powerful tracking tools that are made to work with search engine optimization strategies, including Google Analytics. These tools yield an incredible amount of insights about your customers and their internet use. With the in-depth information you gain about your visitors’ browsing habits, you can adjust your online marketing strategies for greater effectiveness.

SEO Gets Mobile
Mobile search is moving into top position as tablets and smartphones overtake traditional desktop become the most popular ways to access the Internet. SEO strategies remain relevant in this changing digital landscape, providing the same high list of benefits as they adapt to mobile search styles.

SEO Strategies are Expanding
The capabilities of SEO strategies are continually growing. As new additions to search engine abilities emerge, SEO techniques will keep pace. For example, local search capabilities that rely on location services are now possible, and the possibilities are endless.

SEO is a Continuing Process
Google, Bing, and the other search engines are constantly making adjustments to their search algorithms to take into account new technologies and changes in user search patterns. Social media indicators, which didn’t even exist a few years ago, are now a key component of Google’s assigning of search ranks. Businesses need to invest in ongoing SEO strategies in order to keep their websites – and their companies – top of mind with the buying public.

Now that you have a better understanding of why SEO is important in business marketing, you’re going to want to incorporate your own search marketing strategies. Blue Interactive Agency can help. As a leading interactive marketing firm in Fort Lauderdale, we are experienced at assisting businesses with their SEO strategies. Our marketing team will provide you with SEO services including professional SEO copywriting services that include blog writing, SEO press releases, and more.

Contact us at Blue Interactive Agency today at 954-779-2801 for help implementing expert SEO strategies to build your brand and raise your search ranking!