Recent years have revealed a remarkably sharp increase in mobile app usage, which grew by approximately 75% in 2014. This growth is astonishing, yet understandable, as having an app for your business can serve as a revolutionary marketing tool that drives traffic and increases revenue for your business. We are all familiar with the mega-successful apps, such as Angry Birds, Candy Crush, Instagram, Facebook, Twitter and others. It’s no secret that app development has become a multibillion-dollar industry, offering endless possibilities.
These days, more and more small and midsize businesses are exploring this marketing trend, as they are realizing that powerful mobile strategy requires more than just a mobile-friendly site. It’s worth seeking out a skilled, professional team before entering the development stage, one that you can collaborate with easily and depend on to execute your vision. Hiring an experienced professional team will ensure superior quality and features for your app. The app design and development process consists of these main stages:
- Conceptualization: At this stage, you must decide on the type of marketing effort you wish to put forth, by choosing what kind of app you want to develop. You can develop an informative app, a game, an interactive app, with even more to choose from. The more sophisticated the app, the more it will cost to develop, making it important to determine what type of budget you have to work with at this stage as well.
- Functionality and Layout. This step involves a personal effort with the programmer on your team to decide how the app will function, and how its parts will interact with one another. There are several steps that go into developing even the simplest application. Of course, the app’s level of functionality signifies what will need to be incorporated and built, and these details will have a direct bearing on the cost of the app’s design and development.
- App Design. Following the establishment of the programming and layout, expert designers and developers will create the visual content for your project. So many components are critical in developing an effective app, and the design is what can ultimately define your app’s success.
- Launching your app and going live. Once you have an app up and running in the store, you can monitor its activity and gain access to critical information, such as how many downloads it’s getting and how much income the app is generating. These details will help you adjust how you drive revenue with your app and maximize traffic.
Predicting Cost of developing your app. Several factors will determine what it will cost to develop your app, such as what devices the app is being developed for, if web services will be added that allow you to update your app, and if you incorporate any add ons, such as sharing capabilities, in-app purchasing, and more. The price you will pay can vary greatly.
However, generally speaking, for a simple, table-based app, where you provide all of the content, direction, examples, etc., can cost between $1,000 and $4,000. For a database app that will require just as much of your input, can cost anywhere between $8,000 and $50,000. Database apps use data to drive the entire app, and the cost comes from creating the logic within the app and the development of the interactive component or game play. Gaming apps can cost anywhere from $10,000 to $250,000 – clearly the most difficult to estimate. A game’s cost can greatly vary due to the type of code used, and other options, such as hooking into game center, having top scores, or integration with an online community. Luckily, games are downloaded in greater numbers than other apps, promising greater success.
If you’re interested in learning more about the process of affordable mobile app design and development, including drafting the idea, development, design, launch, and marketing, call Blue Interactive Agency today at (954) 613 – 2760