Even in this age of technological advancements and startup culture, real innovation is a rare thing to find. Martin Zwilling, an American business executive, entrepreneur, and author, recently published an article on Forbes.com titled, How Great Entrepreneurs Spell Continuous Innovation. Zwilling’s article features excerpts from the classic book, Robert’s Rules of Innovation, written by Robert F. Brands, a Blue Interactive Agency client. In it, he speaks about how it is hard to find truly innovative concepts and thinkers. Even with the surplus of Startups and new products and websites, real innovation is not easy to come by.
Many Startups and ideas are banal and uninspired. Zwilling, a startup investor himself, says the most common startup proposals he sees are for social media and dating sites of which there are thousands. Real innovation is difficult to come across and innovation in existing company environments, as he puts it, is “even tougher.”
In his article, Zwilling outlines the key steps from Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival by Robert F. Brands, a Blue Interactive client. Brands, in addition to being an acclaimed author, is also President and founder of Brands & Company, LLC. His hands-on experience in bringing innovation to market in incomparable. He has brought double-digit profitable growth and share-holder value to his company by delivering on his charter to bring at least one new product per year to market.
The 10 steps from Brands’ book, which together spell “Innovation,” are principles that apply equally to startups and corporate environments. As Zwilling puts it, “continuous innovation is really the only sustainable competitive advantage.” If companies don’t innovate, they are going to be left in the dust by up-and-comers with innovative ideas.
We’ve seen it again and again in the last 10 years as the age of the internet has gone into overdrive: great companies losing their edge. Blockbuster failing miserably with the introduction of Netflix, stores such as Sears and Toys “R” Us losing customers in droves to Amazon and most recently big taxi companies being challenged by startups like Uber and Lyft.
Uber is a prime example of what happens when a newcomer enters a market where the top dog has gone unchallenged for years. Established companies who are not innovating and evolving in today’s business environment should expect tribulation. It is imperative for existing companies to innovate continually or they will suffer the consequences of complacency.
If you’re interested in sharpening your company’s edge in the digital market, Blue Interactive Agency can help. Blue Interactive offers a full array of services including responsive website design, content marketing, search engine optimization and email marketing. We have the necessary experience and skills to ensure your company is a contender in this “innovate or die” business environment.
Contact us at Blue Interactive Agency today at 954-613-2346