As a dedicated online marketer, you’re always searching for ways to make your lead generation efforts more successful. You work hard to hone your lead nurturing skills because you realize that lead nurturing is one of the most efficient and cost-effective ways of growing your sales.
In fact, Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
HubSpot has developed innovative marketing tools specifically designed to enhance your lead generation efforts. As the HubSpot partner South Florida businesses turn to for the latest marketing aids, Blue Interactive Agency is able to provide our clients with the full array of HubSpot’s marketing tools to help you effectively nurture leads and move them through the sales pipeline.
We’re passing along HubSpot’s best lead generating tips, along with our favorite 4 ways HubSpot can help you nurture leads. Combine them to create dynamic campaigns that will generate leads more effectively than you ever imagined possible!
#1: Start nurturing leads as soon as they show interest
For the best results lead nurturing should begin as soon as a visitor expresses interest in your company (by subscribing to your blog or downloading a white paper).
As soon as visitors join your email list, HubSpot begins nurturing these leads with a steady stream of automated email that features useful, engaging content.
When your website features HubSpot’s smart content, every visit to your website works to nurture leads, as visitors are shown content customized to suit their taste and their position in the sales funnel.
#2: Provide valuable content that visitors love
Every time that contacts sign up for your email list or download one of your white papers, they progress down the sales funnel.
In order to keep nurturing leads this way, you need to create valuable content that visitors will love so much they just have to download it.
HubSpot’s reporting tools help you track how each of your webpages perform, so you can clearly see which website and blogs are customer favorites. You can also monitor visitors’ social sharing to find topics that attract their interest.
Once you identify visitors’ favorite topics, webpages, and content, it becomes easy to create content that they will love.
#3: Segment your audience for best results
Segmenting your audience allows you to provide personalized emails that are much more effective at converting leads.
In fact, research by the Aberdeen Group revealed that personalized emails improve click-through rates by 14%, and conversion rates by 10%.
HubSpot’s marketing tools make it easy to use segmentation to improve your emails based on marketing personas, position in the sales life cycle, demographics, and more.
#4: Personalize your marketing messages
When visitors are faced with the same forms and content they have seen over and over, they quickly lose interest and leave the sales funnel.
HubSpot’s smart forms automatically remove questions once prospects have answered them, replacing them with new questions. Instead of chasing customers away, these smart forms effectively nurture leads, effortlessly moving them through the sales funnel while creating in-depth customer profiles that help you target your content more precisely for better results.
If these lead nurturing tips have inspired you to take your interactive marketing strategies to the next level, Blue Interactive Agency is here to help! Our position as a HubSpot partner allows us to provide you with the most effective lead nurturing and marketing tools available, and our marketers will work with you to ensure you are able to take full advantage of all the benefits they offer.
Contact us at Blue Interactive Agency today at 954-779-2801 to put HubSpot’s innovative lead nurturing tools to work making your inbound marketing strategies more effective than ever before!