Wondering what type of website design to choose for your business? In today’s digitally attuned society, savvy business owners are switching to mobile-friendly websites to stay connected with their customers. Just a few short years ago, desktop computers and laptops were the primary means of accessing the Internet. Now, customers of all ages are using smartphones and mobile devices to go online anywhere and anytime they choose. In fact, mobile devices and smartphones have actually overtaken desktop computers as the preferred way to access the Internet, according to a report from ComScore. If you’re still on the fence about switching to a mobile responsive web design, we’ve got some information that may make your decision easier. Take a look at the top 4 reasons why your website should be responsive:
Mobile devices’ popularity shows no signs of stopping
Over the past few years, the popularity of smart phones and mobile devices has been growing, and the trend shows no sign of stopping. Reliable resources from around the web indicate that a mobile-friendly website is an absolute necessity for every business. Consider the following statistics about mobile device uses and the Internet:
- 80% of Internet users own a smartphone (Source: Global Web Index)
- 80% of smartphone users use their mobile phones for shopping research. (Source: The Google Mobile Playbook)
- 93% of people who used mobile to research go on to make a purchase (Source: Google & Nielsen)
With numbers like these, switching to a mobile-friendly website is the only decision that makes prudent business sense.
Mobile responsive web design is a one-size-fits-all solution
Many people confuse mobile responsive web design with mobile websites, thinking that they are essentially the same thing. Actually, there are some very important differences between the two.
With a mobile website, you actually have to maintain two websites – one that will be seen by visitors who view your site using a desktop or laptop, and another that is strictly for visitors using a smartphone or mobile device.
When you have a responsive website design, you just have a single site that automatically adjusts to each visitor’s device, providing the best performance for each screen size.
Responsive websites provide the best user experience across every device – now and in the future
83% of consumers said that a seamless experience across all their devices is somewhat or very important, according to a 2014 mobile behavior report from Salesforce.
When visitors try to view a standard website with a mobile device, they can run into a lot of problems. Buttons are often too close together to be easily accessed with thumbs, fonts appear too small to read without zooming, and pages are too wide to fit in smaller view screens without side to side scrolling.
With responsive website designs, every element on the website automatically adjusts to the best configuration for every viewing device. Navigation elements are easy to access, fonts are clear and easy to read, and there’s no need for annoying side-to-side scrolling – your website’s page size adjusts to exactly fit the viewing area of whatever device is used to view it.
There’s no need to update your site each time a new mobile device becomes popular when you have a responsive website, because it doesn’t operate within pre-set parameters. It will keep working flawlessly for years to come, automatically adjusting to new devices as they are introduced.
A responsive web design improves your SEO ranking
Earlier this year, Google added mobile-friendliness to its list of mobile search ranking criteria. Websites that perform poorly on mobile devices are now downgraded in search results, dropping in page rank until they virtually disappear from view.
Google recommends responsive web design as the best mobile solution.
While you could choose a mobile site, maintaining two URLs for the same site can have a negative effect on your search rank. One of the factors that affect search rank is the amount of traffic your site receives; since visitors are directed to two different URLs, your traffic count is split.
And don’t forget, when you design mobile website, it will have to be updated every time a different type or size of mobile device becomes popular.
With a mobile responsive website, you get a major SEO boost because your site performs flawlessly for every device. You don’t have to worry about diluting your search rank, because all your visitors go to a single URL and see the same site. Switching to a mobile responsive web design allows your business to offer a flawless online experience to all your customers, no matter what type of device they use to access your website.
Now that you understand the importance of mobile responsive web design, you can count on Blue Interactive Agency to make the upgrade process as simple as possible. Our dedicated mobile web designers will provide comprehensive web design support services, including professional web SEO copywriting services, web strategy planning services, and more to create an attractive, highly functional responsive website design that will perform perfectly no matter how your customers access your site.
Contact us at Blue Interactive Agency today at 954-613-2760 for a mobile responsive web design that will keep you connected to your customers for years to come!