Search engine marketing (SEM) has retained its position as one of the most effective online marketing strategies for many years, with a proven ability to help businesses build their brand and influence purchasers. Now that content marketing has gained prominence among digital marketing strategies, some businesses are wondering whether they should invest in search marketing in the upcoming year. As part of our responsibilities as a full service internet marketing agency, Blue Interactive Agency carefully monitors the performance of various online marketing strategies so we can advise our clients on the best way to invest their marketing resources. Our research shows that search marketing is still going strong, and businesses should definitely incorporate SEM into their internet marketing strategies in order to achieve the best ROI. To help you decide if search is the right investment for your business, here are the top 4 reasons why your business should invest in SEM, along with facts and figures to corroborate our findings:
- Search engine marketing still works
Search engine marketing gives your business the opportunity to place your ads in front of customers at the exact minute they’re ready to purchase. No other marketing strategy, online or offline, offers such a powerful way to reach motivated, engaged customers.
A joint study by Shop.org and Forrester Research found that paid search marketing tops the list of digital marketing strategies for businesses looking to gain new customers. A full 85% of retailers surveyed identified search marketing as one of the most effective customer acquisition tactics.
- Search engine marketing is going to keep working
Online searches have become a daily staple of our modern lives, with consumers relying on search engines to research their purchasing decisions before they spend a cent. Businesses that seize the opportunity to use paid search marketing strategies to market their products or services will have a distinct advantage.
According to Search Marketing Daily, the latest US Digital Marketing Forecast released by Forrester predicts that paid search and organic optimization spending will continue to increase during the next five years, growing to top $45 billion by 2019. This forecast is based on solid, proven market performance; Forrester attributes search marketing’s continued growth to the fact that Google click volume has seen double-digit growth each quarter since 2007.
- Customers keep turning to search
Smartphones and tablets are expanding the amount of time that customers spend online, which is increasing the number of searches performed. Every time that consumers search for information on the Internet, businesses get another opportunity to use paid search to make an impression.
ImForza reports that 93% of online experiences begin with a search engine. Fleishman-Hillard’s 2012 Digital Influence Index found that almost two out of three consumers surveyed use a mobile/smartphone to gain information on a brand, product or destination at least three or four days a week… and mobile usage has only increased with the passing of time.
Fueled by the increased use of smartphones and tablets, net US mobile advertising is projected to increase to $28.48 billion in 2015, according to eMarketer. Using search engine marketing strategies, businesses have an unprecedented opportunity to reach customers and influence their purchasing decisions.
- Your competitors are investing in SEM
Businesses of all types are taking advantage of the marketing opportunities offered by search engine marketing. According to eMarketer, digital ad spending rose 17.7% in 2014 and is expected to rise another 15.5% in 2015, fueled by the growing use of mobile.
WebStrategies’ 2015 Digital Marketing Summary Report revealed that 44% of businesses surveyed were currently using SEO/SEM strategies, and another 31% were planning to implement them in 2016. With a full 75% of businesses featuring an active SEO/SEM strategy, can your business afford to neglect search marketing strategies?
Investing money in search engine marketing is a must for any business that wants to effectively reach customers in 2015 and beyond. Whether you want to expand your existing SEM strategies or you are venturing into search marketing for the first time, Blue Interactive Agency can help. As a leading provider of search engine marketing services in Fort Lauderdale, we have the expertise to guide you through every step of creating your paid search marketing strategies, from choosing the best keywords to deciding how to allocate your resources between the various search engines, deciding mobile share, and more.
Contact us at Blue Interactive Agency today at 954-779-2801 for more info on SEM strategies, along with complete search engine marketing services to help you achieve marketing success in 2015 and beyond!