5 ways to raise your website’s search rank
Organic searches remain one of the top ways that customers find businesses. Even with Google and the other search engines featuring paid ads so prominently, Search Engine Journal reports that 79% of search engine users say they always/frequently click on the natural search results. Those searchers aren’t drilling down to find the businesses that rank on the second or third page of results, however. Advanced Web Ranking’s study of the click-through-rate of organic search results found that 71.33% of searches resulted in a page one Google organic click while page two and three received only 5.59% of the clicks. That means that if your website’s organic search ranking doesn’t land it on the top few spots of results, your business is likely to get overlooked. To help your business raise its visibility so it makes a stronger showing in search results, we’ve put together our favorite, easy to implement tips on boosting your business’s organic search ranking.
- Build your domain authority
Having visitors that click through and spend time on your website helps to build the domain authority of your business website, a key SEO marketing metric that Google uses when determining your website’s search rank. Start by creating interesting, sharable content that others will want to link to. Include strong internal linking to various pages throughout your website, and then share your content through social media posts and email newsletters. Put the full array of your online marketing strategies to work building traffic to your website, directing visitors to your blog and content through links in your social media posts and videos. To build and maintain the biggest boost in your search ranking position, you should make sure you regularly patrol your inbound links and weed out the ones from less-than-reputable sites.
- Research and adjust your keywords
Keyword guidelines have evolved to meet the changing way that users perform their online searches. To gain the highest rank in organic searches, businesses need to use a mixture of keyword types. You should include long-tail keyword phrases that match the terms used in verbal searches on mobile devices; location-based keywords to boost your local SEO efforts; and of course, trending keywords related to your business.
- Optimize all page elements for search
Once you’ve found the right keywords, make sure you incorporate them throughout all the key elements of your website: in page titles, Meta descriptions, Alt tags on images and videos, and throughout your content.
- Check your NAP
Your business’s NAP (name, address, and phone number) is a key local SEO factor that can help raise your website’s rank. Make sure all the contact information for your business is consistent and prominently featured on every page of your website.
- Optimize your website for mobile
Google has added mobile-friendliness as one of its ranking factors, so simply switching to a responsive web design will automatically raise your organic search rank. And since responsive websites perform perfectly on every device, visitors will stay on your site longer. This will also boost your ranking, because it helps Google to perceive your business website as a valuable resource.
For more organic search tips and help implementing these and other online marketing strategies to ensure your business’s success, turn to the marketing team at Blue Interactive Agency. Our expert marketers can provide you with a full array of SEO marketing services so you have everything you need to make your business more visible in organic searches. We offer complete monthly SEO maintenance packages as well as individual SEO services such as keyword analysis, strategic link building services, local SEO services, expert SEO content writing services, and more.
Contact us at Blue Interactive Agency today at 954-779-2801 for expert SEO services to help your business achieve the high search visibility it needs to succeed!