3 lead generation marketing strategies that will increase your sales
Are you still relying on cold calls and outbound marketing strategies to build your business? Trying to build sales for your company using outbound marketing strategies, such as print materials, direct mail, cold calls, and TV ads, can be difficult. You’re basically already starting with a strike against you, because these methods of marketing can feel intrusive and leave prospects feeling imposed upon because you are reaching out to try to convince them to purchase a product or service that they weren’t looking for. Lead generation marketing works differently. Lead generation marketing is the process of obtaining prospective customers who are genuinely interested in the products or services that your company offers, then nurturing them so they reach the purchase point. It’s easy to see how lead generation marketing can boost sales – since these prospects have already expressed interest in what you have to offer, it’s much easier to coax them over the conversion point to become an actual customer. Once you learn how to use these strategies effectively, lead generation marketing can boost your sales numbers to previously unattainable levels – and for a much lower cost than you’re spending now!
Lead generation: Using your website to boost sales
Your website should serve as the center of your lead generation strategies, where you turn browsing visitors into qualified leads and actual customers. Instead of simply using your website as a way to inform prospective customers about what you have to offer, feature an informative blog that has a dynamic call to action encouraging visitors to call, contact you, or click for a consultation.
Showcase gated content that your customers will value, such as e-books, white papers, case studies, and other helpful information. Once visitors enter their contact information, you have access to leads that are already partially qualified – you don’t have to blindly contact them and hope for the best, because these prospects have already expressed an interest in what you have to offer! Follow up with more content that will move interested customers down the sales funnel to an actual purchase.
Lead generation: Social media marketing to boost sales
If you’re wondering if lead generation marketing techniques work with social media, take a look at these mind-blowing stats: HubSpot reports that social media has a 100% higher lead-to-close rate than outbound marketing, and found that 77% of B2C companies acquired customers through Facebook. And LinkedIn revealed that lead generation from their platform was successful for 65% of B2B companies.
You can use social media lead generation marketing to gain these types of results for your business. Instead of simply using social media to build brand recognition, you can apply lead generation strategies to boost sales through Twitter, Facebook, LinkedIn, and other social platforms. You can build trust with prospective customers, who will learn about your products and services through interaction with their peers and trusted influencers. Include photos and videos to get the best response, and make sure each of your posts link back to your website or blog for the maximum lead generation benefits.
Lead generation: Using email marketing to boost sales
Email marketing is another highly effective sales lead generation strategy. 59% of B2B marketers say email is the most effective channel for generating revenue (according to BtoB Magazine via D!gialist) Once you build your subscriber list through lead generation forms and gated content on your website, create segmented email newsletters designed to appeal to your prospects’ specific interests. Make sure each of your monthly email newsletters links to customized landing pages with strong calls to action and you’ll generate solid sales leads for your business.
If you’re eager to start using these lead generation online marketing strategies to increase your company’s sales, Blue Interactive Agency can help. Our full-service marketing agency can set you up with everything you need to maximize your sales generation strategies, from responsive websites to customized landing pages, and more. We even offer monthly social marketing packages so you can just sit back, relax, and start watching those lovely sale leads fill your inbox!
Contact us at Blue Interactive Agency today at 954-779-2801 for help implementing lead generation marketing strategies that will boost your sales and improve your bottom line!