6 Ways You Can Get More Leads: How to Increase Traffic to Your Website
Does this sound familiar? Your small business has invested a lot of time, effort, and expense in developing a killer website but you’re just not getting the volume of visitors you need to succeed. You’re left trying to figure out how to increase traffic to your website without breaking your budget, and you’re not sure where to turn. We’ve got some small business marketing tips that can help! We’ve identified 6 easy, affordable offline and online marketing strategies you can use to drive an increase in traffic to your website. Most of these tips require an investment of time, not cash, making them perfect for small businesses operating on a tight budget. Put them into effect and get ready for the virtual crowds!
SEO marketing is the most essential step to increasing traffic to your small business website. Research has shown that 90% of consumers now search online for information about businesses, products, and services before making a purchase. If your website doesn’t appear on the first page of search results, you’re virtually invisible to the vast majority of these prospective customers.
To gain a higher visibility in search and generate more traffic for your website, you will need to perform on-page SEO throughout your website. Research and incorporate the latest trending keywords and longer keyword phrases used in verbal searches in these key places on your website:
- In your page titles
- 3-4 times in the content of each webpage
- In the ALT tags of all images
- In the META descriptions
Content marketing (blogging)
An interesting, well-written weekly or bi-weekly blog is one of the most effective ways to increase traffic to your website. Blogging is an effective content marketing strategy that allows you to add fresh new content to your website on a regular basis, which helps to attract new visitors while giving your site a boost with Google. Blogging helps you build inbound links and gives you a way to keep your website continually up to date with the latest keywords, which will improve your website’s position in search results. And as you continue blogging, you will build up a content bank that will help your website become the go-to source for information about your industry, which will raise your search position higher and encourage even more visitors.
Social media marketing
Social media marketing strategies work hand in hand with content marketing to help you generate more website traffic. Every time you publish a blog, you should create teaser posts that link back to the blog for all the social media platforms on which you maintain a presence. The posts don’t have to be long or involved; in fact, you can often just use the Meta description from the blog as your lead line. Adjust your headline and content to match the tone of each of the social platform and be sure to include appropriate #hashtags with your Twitter and Google+ posts.
Encourage your email subscribers to visit your website by including enticing snippets from your latest blogs in your monthly newsletters. To maximize your emails’ impact on your website traffic, you can send out time-dependent offers that link back to your website.
Once you’ve put these online marketing strategies to work increasing traffic to your website for a month or so, you can use analytics to refine the strategies and make them even more effective. Use Google Analytics to track how visitors are getting to your website and see what actions they take once they get there. You’ll be able to determine which blog topics are most popular, which social strategies are generating the most traffic, and which emails garnered the most click-throughs. Apply that information to make your online strategies more effective and you’ll be able to increase your website traffic at an accelerated rate!
Don’t forget to continue your traffic building activities offline! Make sure your website address figures prominently in all your branding materials, promotional items, and offline advertising. Direct customers to your website for more in-depth information on the services or products your small business provides, and offer an incentive for visiting your site. The incentive doesn’t have to be large to inspire a great response; often a minor discount of 5% or 10% is sufficient to increase website traffic in a major way.
For more small business marketing tips and full support for all your offline and online marketing strategies, you can always turn to Blue Interactive Agency. Our dedicated marketers can provide you with a responsive web design, SEO services, expert SEO content writing services, monthly social marketing packages, and more to make sure your small business gains the website traffic you need to succeed.
Contact us at Blue Interactive Agency today at 954-779-2801 for a full range of offline and online marketing strategies to gain your small business website the traffic it deserves!