How to Increase Website Traffic and Sales: 5 Fast and Effective Ways to Increase Website Traffic
Looking for some tips on how to attract more traffic to your website? Figuring out how to increase website traffic is an ongoing struggle that every business owner faces. It is not enough simply to have a great website design; in order to market your business successfully online, you need to generate a steady stream of traffic to your website. Our marketing team has put together 5 effective ways to increase website traffic. These methods should work for every business owner, and take just a modest financial outlay or simply an investment of time. Try them and prepare to watch your website traffic grow!
Overhaul your SEO
Websites that gain the top positions in search results receive the most traffic, so you need to make your website as search engine friendly as possible. The best way to do this is by performing an SEO overhaul on an ongoing basis. Upgrade to a responsive website design (mobile-friendliness is one of Google’s ranking factors). Make sure all page titles, content, image alt tags, etc. on your website are regularly updated with the latest trending keywords. And check your website links to make sure your backlinks are correctly pointed, with no 404 errors or dead links.
Invest in paid ads
It can take some time for your SEO overhaul to raise your search rank, so if your goal is to figure out how to increase website traffic fast, you should start investing in paid online ads. Paid online advertising, also known as PPC or pay-per-click ads, is available on search engines (Google AdWords, Bing Ads) and social media (Facebook Ads, Twitter Ads, etc.). PPC ads are a great way to generate website traffic fast because they introduce your company to motivated customers who are searching for the exact products or services that you offer.
Write a weekly blog
Adding a weekly or bi-weekly blog to your website will increase traffic to your website in several ways. First, publishing a weekly blog gives you a convenient way to add fresh content and the latest keywords to your website, two factors that Google considers when assigning your website’s position in search results (and as you know, websites in the top few positions get the most traffic). Visitors who hunt for information online will find your blog through their search efforts. And as you continue to publish well-written, interesting blogs, your website will become recognized as a reliable source of information, which will help draw more traffic to your website.
Expand into online video marketing
If your main online marketing concerns are figuring out how to increase website traffic and sales, you should give online video marketing a try. Companies that provide services can create How-to videos with answers to common customer questions. If you have an online store, you can shoot video guides that show your products in use.
You should also give your customers incentives to post their own videos. If your products are available for delivery, reward customers for posting unboxing videos as these have proven to be surprisingly popular and effective at increasing sales. Run contests on social media with prizes for the best customer video submitted each week. Give the winning entry a prominent place on your website, and post enticing snippets of the videos with links to increase traffic to your website.
Start guest blogging
Guest blogging is a terrific way to attract more traffic to your website. There are many sites on the web that focus on bringing content from guest bloggers to a wider audience. The most reputable websites will require you to have a number of published blogs already up on the web, and you will need to submit an article that meets their editorial standards. Look for sites that publish high-quality content that relates to your industry. Make sure you scatter a few links to your website or blogs throughout your guest article, along with links to other reputable sources.
For more marketing tips on how to increase traffic to your website, call on Blue Interactive Agency. We can provide you with everything you need to generate more website traffic, including a responsive website design, SEO services, expert SEO blogging services, video marketing services, and more to help your business get the online notice it deserves.
Contact us at Blue Interactive Agency today at 954-779-2801 for expert marketing services to help your business generate the high volume of website traffic it deserves!