Top 5 SEO Trends of 2017: Best SEO Tips for your website
Google RankBrain, voice search, mobile page speed, AMP, and schema markup are poised to be the top 5 SEO Trends of 2017. It’s that time of year again, when we take a look at the upcoming SEO trends and give our top SEO tips for gaining a high search rank in the New Year. Online searches are the number one way that most businesses are found by new customers, which means that optimizing your website for search may be the single most important action marketers can take to ensure the success of their business. We’ve taken a look at emerging changes to SEO standards and identified what we think are the top 5 SEO trends of 2017 that will have the most profound effect on search.
1: RankBrain
Google announced this year that RankBrain was one of the top three ranking signals, and the Artificial Intelligence algorithm will increasingly make its mark on SEO in 2017. RankBrain’s job is to interpret the content on webpages to find the best answer to users’ searches, so you need to make the content on your site easy for computers to understand. Simply inserting keywords into content isn’t going to work. You should organize the content on your webpages so it provides precise, contextual answers to long-tail keyword questions.
2: Voice search Voice search has been the fastest growing type of search this year. With digital assistants such as Amazon’s Alexa rising in popularity, the trend for voice search is expected to continue and accelerate. That means the need to optimize for voice searches will become imperative in 2017. To gain a high position in search results, websites will need to incorporate long tail keywords that include natural-sounding phrases that occur with conversational questions.
3: Mobile page speed
When Google added mobile-friendliness as a ranking factor this year, it was a solid indication of how the Internet was switching to a mobile-first outlook. Websites that load the fastest for mobile devices will gain the highest rankings. Trim your pages down to the essentials, use a responsive web design, and add the AMP plugin to WordPress sites to take advantage of this 2017 SEO trend.
- AMP (Accelerated Mobile Pages)
AMP, the Accelerated Mobile Pages format, is poised to be one of the most important 2017 SEO trends. This open source project can significantly improve the speed at which web pages load, enabling them to load almost instantaneously. Since AMP can be incorporated into WordPress sites using a simple plug-in, it is expected to be widely used and become the new standard for mobile pages in the coming year.
- Schema markup
If you haven’t dealt with schema markup before, it’s code that you put in your website to help search engines understand what your website is about. Google’s Structured Data Markup Helper can give you some assistance for incorporating schema markup into your site. Google’s Featured snippets, which have been primarily used with recipes, are expected to be used with all types of web page in 2017. By organizing your webpage content to answer contextual questions and incorporating rich information through schema markup, you can help search engines choose your webpages as the best answers to users’ queries.
Now that you know the upcoming trends in search and have our top SEO tips 2017 should be a breeze! For more information on how you can use changes in the SEO landscape to help your website gain a top position in search results, call Blue Interactive Agency. Our SEO marketers can provide you with everything you need to make your business more visible in web searches in 2017, from a complete SEO overhaul to monthly SEO maintenance packages.
Contact us at Blue Interactive Agency today at 954-779-2801 for an expert SEO services to help your company achieve high search visibility in 2017!
