How to tap your creativity to gain more online leads and grow your business
One of the biggest challenges for businesses is figuring out new and creative ways to increase online leads. It is simply not enough to have a great website – in order for your business to succeed, you need to find effective ways to bring in visitors and generate new, qualified leads. With so many companies competing for attention online, that can be difficult. Here are three of our favorite creative lead-generating ideas to help you on your way.
#1: Grab attention with a coordinated content marketing blitz
Now that everyone has realized the power of content marketing, simply writing a blog or posting cute sayings on social media is not going to generate the leads you need. If you are wondering how to increase online leads when your content strategy isn’t getting the response you were hoping for, the answer is simple: Heighten the appeal with a coordinated content marketing blitz!
Create a cohesive story that explains who you are as a brand, construct a narrative about why customers need your company, or create another message that will resonate with your customers. Once you figure out what you want to say, use the full range of content creation services to create a powerful impression.
Write an ongoing, regular blog, bringing your company’s picture to vivid life through storytelling. Incorporate pictures that capture the essence of your business. Shoot videos that expand on your blogs to capture leads through video search. Use SEO strategies with the latest trending keywords to boost views.
Reach out to influencers in your industry on social media, using photos, animation, or short clips of your videos in social posts to all the top platforms for your vertical. Using this cohesive content strategy will help sell your company’s narrative, building a strong, identifiable brand that should increase leads to your website.
#2: Attract opinion-makers with fun polls and quizzes
Quick surveys and polls have a built-in fun factor that make them a great way to gain online leads. Now more than ever, people are interested in giving their opinion and finding out how they stack up against popular results. Short, fast surveys can be embedded in your social media postings, website, and even your mobile app.
Fun polls on social media tend to be shared with friends and family, giving you access to a completely new circle of online leads. You gain a new lead with each email address you collect, plus the information you gather from quizzes and polls can give you valuable insights and usable data about your visitors’ preferences.
When you add in the fact that quizzes increase engagement because they give your audience a chance to interact with your brand, it is easy to see why this is one of our favorite creative lead generation ideas! Follow up with a catch email that ties in your quiz results with your online brand to increase conversions.
#3: Use inventive exit pop-ups to turn visitors into leads
There is a reason that the top websites use exit pop-ups – they work! We’ve all clicked on exit pop-ups, and yet many small businesses are letting this lead generation idea pass them by. With a little bit of creativity, exit pop-ups can do much more than just capture leads. These little gems can actually increase engagement among visitors to your website.
Unlike the annoying “welcome” pop-ups that can chase visitors away, exit pop-ups have proven to be quite effective at generating leads. Offering visitors a coupon, give-away, or other promotion just when they are about to leave your website can turn a loss into a big win.
The more creative you get with your pop-up, the more effective it will be. Pull on your marketing hat here – this is a great place to use humor. You can give visitors a yes/no choice with one answer that is so unmistakably wrong that it is a no-brainer, include a hilarious video, or use a funny picture or animation. Include a strong call to action, make sure your choice resonates with your brand, and you are set!
If you would like some more tips on creative ways to increase online leads, or could use some help putting these ideas to use for your business, give us a call at Blue Interactive Agency. As a full-service internet marketing agency, we can provide you with everything you need to grow your business including professionally created content, website and pop-up design services, video marketing services, monthly social marketing packages, analytics, and more.