Is it content marketing best practice or myth? Test your knowledge below!
How much of what you know about content marketing is true? There is a lot of information about content marketing on the internet, but not all of it is reliable. Some of the advice believed to be content marketing best practices may simply be myths that “everyone knows”. These misconceptions about content marketing can make it difficult to figure out how to market your business successfully. Test your knowledge with the six statements below – can you correctly identify if each is a content marketing best practice or myth?
1. Content marketing can help any business
True! Content marketing can further the marketing goals of any business, organization, or service group who uses it. It doesn’t matter if you have a B2B or a B2C business, either. A content marketing strategy will help your achieve your marketing goals, whether you want to generate more leads, improve engagement, build your brand, or increase your company’s online visibility.
2. There’s no way to tell the ROI of content marketing
Myth! It is not surprising this is one of the content marketing myths that keep popping up; 40% of companies identify proving the ROI of their content marketing activities as the top marketing challenge they face, according to HubSpot’s 2017 State of Inbound Marketing Report. Content marketing shows its value over time, so developing a content marketing strategy with specific marketing goals is important. Once you set your goals, such as gaining 300 more leads in a month, or increasing sales by 30%, you can easily track your company’s performance and figure out the ROI of your content marketing activities.
3. You need to consistently post content to succeed
True! Consistency is one of the most important content marketing best practices. Creating a few blogs or social posts is not going to grow your brand or improve your business. In order for you to increase engagement and build your brand, customers need to know that they can find great content from you on an ongoing basis. Also, when you consistently post relevant blogs, videos, and other content, you gain industry authority and Google assigns your website a higher position on searches.
4. If you produce great content, you don’t have to worry about SEO
Myth! It doesn’t matter how great your content is if no one knows about it. Sometimes you hear that content marketing is just about SEO, and that is not true either. SEO is an integral part of content marketing success. From keyword research that helps you choose topics that will interest your customers, to the terms and phrases that are used with search, SEO helps drive content marketing.
5. You should share your content as much as possible
True! The more you share your content, the better response your marketing efforts will achieve. As any guide to content marketing will explain, cross promotion is the key to success with content marketing strategies. Every time you write a blog, you should share it through all possible channels. Promote your blog through posts on your social networks, send emails to introduce your content to established customers who might be interested, and use SEO to gain organic traffic.
6. Content marketing is too difficult
Myth! There is a lot of information online that can help your business develop a successful content marketing strategy. If you have someone at your company who is skilled at writing, browsing through our blogs or searching online for content marketing resources will give you the info you need to get started. If you prefer to concentrate on your business, you can hire an in-house marketer or internet marketing agency to handle the writing chores for you.
If you are looking for an internet marketing company to help develop your content marketing strategy, consider Blue Interactive Agency. Our dedicated marketing team can provide you with everything you need to implement a winning content marketing strategy. You can choose just the specific content marketing services you need or count on us to implement a comprehensive content marketing package that includes expert SEO content creation services, social media marketing packages, email creation services, and more.