6 Factors When Considering Ft Lauderdale Internet Marketing Strategies
Now that internet searches are the top way for customers to find products, services, and businesses, getting your South Florida business in the top search results is a marketing must. Developing a highly visible presence on the internet gets harder all time, though, as more businesses join the competition for online views. We’ve put together a list of the six best Ft Lauderdale internet marketing strategies to get your South Florida business seen. Some of these marketing strategies will help you realize an instant but short-lived boost in your online visibility, while others will build long-lasting, sustainable website traffic. Combining several or all of these marketing strategies will help you achieve and maintain the high online visibility your South Florida business needs to succeed.
1: Regularly post a high-quality blog and other interesting content
Consistently posting interesting blogs and other high-quality content is the most effective way to raise the visibility of your South Florida business. This internet marketing strategy increases your visibility in two ways: by driving traffic to your website and establishing your industry authority. It takes some time to see results with this marketing method, but it is the best way to gain a lasting visibility for your business.
2: Optimize your website for search (apply SEO)
Gaining a high SERP through organic search has become increasingly difficult, but optimizing your website for search is still the key to getting your business found. Google looks at several factors when assigning search rank, including mobile-friendliness, loading speed, content quality, links, keyword usage, and more.
If your website falls short in any of these essential areas, Google may penalize it and banish your business to the bottom of search results. Regularly updating your website with the latest on-page and off-page SEO is the best way to gain and keep a high profile for your website.
3: Use rich snippets and AMP to boost your visibility
Now that Google has increased its focus on mobile and significantly expanded the use of Featured Snippets in the past year, updating your website design using rich snippets and AMP (accelerated mobile pages) format can give your business an extra boost in search results.
Incorporating rich information through schema markup can help Google choose your website for its Featured Snippets, putting your business in the favored “position zero” in searches. Both AMP and rich snippets can be added to WordPress websites using simple plug-ins, and Google even offers a free tool for testing your schema results
4: Get listed on local directories (local search strategy)
Getting listed on local directories is an area of internet marketing Fort Lauderdale businesses can’t afford to overlook. Local and ‘Near Me’ searches have increased significantly in recent years, and that trend will continue as voice search becomes the standard.
If your business has a brick-and-mortar location or offers professional services in South Florida, you need to claim your company listing on Google My Business, Bing Places, and Yahoo Local, as well as other local directories. Make sure your NAP info is correct and up to date, and include pricing and other info to draw customers to your business.
5: Leverage influencers to increase your social reach
Social marketing is a great way to connect with customers, but so many businesses are using this marketing channel that it can be difficult to get your message seen. Working with influencers is the perfect solution.
If you think your business is too small to use influencer marketing, think again! An experienced Fort Lauderdale internet marketing agency can help you connect with an influencer in your niche, and then leverage that relationship to reach South Florida customers who need the services or products your business offers.
6: Use PPC ads with dedicated landing pages
Pay per click ads will not deliver long-lasting results, but they are a highly effective way to gain a big visibility boost in a hurry. Many businesses have found great success using this Ft Lauderdale internet marketing strategy, especially South Florida hotels with last minute vacancies and local companies offering limited time promotions.
For the best results, use your marketing spend to buy ads on social media as well as Google and Bing, and connect to dedicated landing pages so customers go directly to the information they want. Facebook and Twitter Ads offer a variety of targeting options that can dramatically improve your ROI.
For help implementing these and other Ft Lauderdale internet marketing strategies to get your small business seen, you can turn to the dedicated team at Blue Interactive Agency. As a leading Fort Lauderdale internet marketing agency, we are dedicated to providing you with a comprehensive suite of marketing services to improve the visibility of your company. We can help your business thrive with mobile-friendly responsive web design, SEO services, professional SEO content creation services, and dedicated landing pages and keyword research for PPC ad strategies. We also offer monthly social marketing packages that include Influencer marketing services to build your social marketing reach.