Find the most effective small business marketing strategies to help your company thrive
As a small business owner, you know that marketing is the key to growing your business. There is no one marketing strategy that can accomplish all your goals; instead, you need to use a combination of marketing strategies that work for your unique business. To help you on your way, we’ve put together a list of the most effective marketing strategies for small business. While you won’t (and shouldn’t!) jump into using every marketing strategy to promote your company, you can draw on your understanding of your business and customers to select the ones that will produce the best results for you. Here is a look at the 10 most effective marketing strategies for small business.
1. Google My Business
Google My Business is a powerful local marketing strategy that is so highly effective that every small business should put it into use. Make the most of your Google profile (includes Google+, Maps, and Search) to ensure customers will find you and want to do business with you. This strategy is easy to use – simply optimize your profile to highlight what makes your business unique, post updates to show what’s new, and respond to reviews.
2. Content marketing
Content marketing is the process of creating and distributing valuable content to communicate with customers and achieve your marketing goals. Blogs, videos, podcasts, and infographs are all forms of content marketing. Content marketing yields long-term dividends rather than short-term results, but it is the most effective way to build sustainable, long-lasting growth in market visibility and leads. To be effective, you need to produce SEO-optimized content on interesting, relevant topics, on a consistent basis.
3. SEO marketing
SEO marketing consists of optimizing your website to increase its visibility in online search results. Since the majority of customers now search online for products and businesses, this marketing strategy is a good idea for virtually every type of business.
4. Social marketing
Social marketing is one of the most popular small business marketing strategies, because it doesn’t just promote your business, it helps you forge personal connections with customers. Facebook, Twitter, Instagram, and Pinterest are some of the most popular social networks for small businesses; consider your customer base and concentrate on 3 or 4 social strategies that resonate with their interests.
5. Social PPC ads (Facebook Ads, etc.)
Paid social marketing is growing in popularity, because it is a highly affordable and effective marketing strategy for many types of small businesses. Facebook Ads and ads on Instagram, Twitter, and other social networks can be a little intimidating to use because they offer so many targeting options, but that versatility and the ability to run A/B tests is what makes them so effective.
6. Search marketing (PPC ads)
Google Adwords and other PPC paid search ads are a fast and affordable marketing strategy when you want to raise your profile in a hurry or run a short-lived promotion. PPC ads are ideal for small businesses on a tight budget, because you can set whatever daily marketing spend you desire, and you are only charged when customers click on your ad.
7. Email marketing
If you are looking to deliver fast deals, encourage repeat business, and maintain long-term relationships with customers, consider using email marketing strategies to market your business. Segmenting your subscriber lists, customizing offers to suit customer preferences, and using dedicated landing pages will ensure your email campaigns have the greatest marketing reach.
8. Networking forums and groups
Establishing a robust presence on networking groups that pertain to your small business can be a great way to build your industry authority and attract new customers. Participating in Hangouts, answering questions on LinkedIn, and connecting with customers in specific industry groups can take some time, but it can go a long way towards establishing your company’s credentials.
Webinars can be more effective than videos when you are trying to build your credibility and connect with customers and businesses. This is an effective small business marketing strategy because it engages customer interest, drives email subscriptions, and helps you market products and groups of products to established customers.
10. Partnering with other businesses
Networking and combining forces with other small businesses can yield big returns you could never accomplish on your own. Working with a complimentary business in your local area will typically generate the best results, even if you cater to a wider clientele. Identify the crossover audience you want to target and create joint online promotions to establish credibility and expand your customer base.
If you would like help identifying and implementing the most effective marketing strategies for your small business, you can turn to the dedicated team of marketers at Blue Interactive Agency. We are a leading Fort Lauderdale web marketing agency, experienced at helping small businesses succeed.