How to choose the most effective marketing strategy for your small business goals
The internet is filled with claims that this marketing strategy or that one is the most effective promotion tool for your small business. Here’s the bottom line: Because marketing goals can vary widely, no single marketing strategy can possibly be the most effective at fulfilling every marketing need. But once you identify your specific marketing goals, you can figure out which marketing strategy is most effective at meeting your particular promotion needs.
Marketing goals differ not only from company to company, they also change month by month or even day to day, depending on the type of business you own. You wouldn’t use the same marketing strategy to build brand name recognition that you would use to power a last minute inventory push, for instance.
To help you figure out which marketing strategy is most effective for your small business, we’ve put together a quick guide that pairs the most common small marketing goals with the most effective strategies for meeting them. here’s a look at business marketing goals, along with the most effective marketing strategies for meeting them.
Marketing goals: Create an online presence, build brand awareness
Most effective marketing strategy: SEO marketing
SEO or search engine marketing tops the list of effective marketing strategies for small business, because it forms the base that all your other online marketing strategies will build upon. Online searches have become so standard that more than 90 percent of customers find the businesses and products they need this way. When you implement an effective SEO marketing strategy and update your website with the latest trending keywords and mobile search phrases, you establish an online presence for your small business and make it easier for customers to find your business in online searches.
Marketing goals: Drive website traffic, generate leads, gain greater online visibility
Most effective marketing strategy: Content marketing
If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.
While content marketing lends itself to so many effective marketing ideas that it would be impossible to list them all here, writing a high-quality blog is perhaps the most popular way to start using this marketing strategy.
Marketing goals: Generate leads or sales in a hurry, quickly raise your profile
Most effective marketing strategies: PPC / Paid search and paid social marketing
If you want to generate leads in a hurry, PPC or pay per click ads are the most efficient way to achieve your objective. PPC ads put your information directly in front of customers at the exact moment that they are searching for the products or services your small business offers. Paid social ads on Facebook, Twitter, and the other social networks offer amazing targeting options that make this marketing strategy highly effective for small businesses. Combining paid search ads (Google Ads, Bing Ads, etc.) with paid social ads generally yields the best results.
Marketing goals: Build engagement, form relationship with customers
Most effective marketing strategy: Social marketing
Social marketing is an effective way for small businesses to connect with customers and build engagement in a natural, non-intrusive way. This marketing strategy will be most effective for your small business if you focus your efforts on two or three social networks that are popular with your customers and send out regular posts several times each day.
Marketing goals: Stay in touch with past and current customers
Most effective marketing strategy: Email marketing
Email marketing is an efficient, cost-effective way for your small business to stay in touch with customers. To make your email marketing strategies as effective as possible, segment your subscriber lists according to demographics and send out two or three versions of each email, customized to fit your customers’ interests.
If you would like help figuring out which marketing strategy is most effective for the needs of your small business, consider calling on the marketing experts at Blue Interactive Agency. Our dedicated team will analyze your marketing needs and identify the most effective marketing strategies to meet your goals. If you prefer to concentrate on running your business, we can provide you with SEO services, blog writing services, email marketing, monthly social marketing packages, and more to effectively market your small business.