6 reasons why your business should use PPC ads
If you’re wondering if you should use PPC advertising to promote your small business, we have some facts you should consider. Pay per click advertising, also known as PPC ads, are some of the most popular promotional tools on the Internet. The most commonly used PPC ads are Google AdWords, although PPC ads on social networks such as Facebook Ads are growing at a rapid pace as users discover their benefits. If you have been wondering why use PPC advertising, here are 6 reasons that may convince you:
You only pay for clicks
Pay per click ads live up to their name – you only pay when a potential customer clicks on your ad. There are no hidden costs, and every cent of your marketing spend results in an interested party viewing your ad. With other forms of advertising, you have to pay for each promotion without any assurance that your message will actually reach your target audience.
You set your budget
With PPC ads, you never have to worry about a campaign exceeding your budget. You set your ad budget for each day. You decide exactly how much you are willing to spend per click and per day, and you can change that amount at any time. Ads can be put into play or stopped at any time.
You can test and perfect your ads
One of the reasons to use PPC ads is that you can test and adjust your ads to see which PPC strategy gets the best results. You can run several versions of your ads, making small changes to headline, text, and images to see which generates the best response.
You can reach customers exactly when they are ready to buy
One of the unique benefits of PPC advertising is that you can target customers at exactly the right time and place to generate the best response. PPC ads offer precision targeting options including location and delivery targeting, device-specific preferences, and more. For example, a restaurant can reach customers with lunch specials when they are near the restaurant, on their mobile devices, between 11am and 2pm on weekdays.
PPC delivers fast results
If you are still wondering why use PPC advertising, here is another reason: it delivers fast results. PPC ads are the only way to go if you want to increase traffic to your website in a hurry. SEO and content marketing will build long-lasting, sustainable traffic to your website, but it can take as long as a month for you to see results. PPC ads won’t deliver sustainable improvements in your website traffic, but they can cause a major upswing in visits in just a single day.
PPC data can improve your SEO
The insights you glean from your PPC ad campaigns can help you improve your SEO. Instead of having to wait a month to see if a keyword is converting well for your website over time, simply use it in a PPC ad and track the response. If it doesn’t perform well, tweak and try again. After you’ve tested the responses, you can use the best performing keywords in your SEO strategy confident that you will see a positive ROI.
If you would like help getting started with PPC ads, the marketing experts at Blue Interactive Agency are glad to help. We can help you set up your ads, advise you on bidding strategies, and run your campaigns. We will provide you with all the tools you need to start or improve your PPC campaigns including expert keyword research, dedicated landing pages, and more.