How to create a winning Facebook Ad campaign
If you aren’t using Facebook Ads to market your small business yet, we have some Facebook Advertising tips that will get you started in a hurry. Facebook is the world’s most popular social network, with more than 2 billion monthly visitors and over 1 billion daily active users. Given those figures, it is not surprising that 93% of social media advertisers use Facebook Ads to reach their customers. Facebook Ads are the most popular social PPC ads for good reasons – they are affordable, have a powerful marketing reach, and offer unique targeting options that make them highly effective. If you are just getting started with Facebook Ads or are looking for a way to make your social ads on Facebook more effective, we have six Facebook Advertising tips that will help you on your way:
Research your audience
Before you try to create your Facebook Ads, use Facebook’s Audience Insights to research your target market. Audience provides you with a treasure trove of information about the people who visit your website, including their demographics, location, interests, connections, and much more. Using this information, you can create tightly targeted ads that are tailored for your specific audience.
Use captivating images to spark interest
Images account for 75-90% of Facebook advertising performance, according to Sprout Social. That means that choosing a captivating image can significantly improve the performance of your Facebook Ads. Look for images that grab attention, focusing on ones that are intriguing or form an instant, emotional connection with customers rather than product pictures.
Optimize for mobile
Facebook is the top app that people use on mobile devices, accounting for 19% of the total time spent on mobile devices. That means that there is a good chance that your Facebook ads will be accessed from a mobile device. To get the best response for your Facebook Ads, make sure they are optimized to deliver perfect performance on mobile devices.
Pair ads with dedicated landing pages
You’ll get far more conversions if you link your Facebook ads with dedicated landing pages that provide visitors with information on the featured product or service, instead of simply sending them to your homepage. For the best results, message match your landing pages by carrying over the keywords and images you use in your ads. Include a strong call to action to motivate visitors and encourage conversions for the best ROI.
Use Optimized CPM to make the most of your ad budget
This is one of the most important Facebook advertising tips for small businesses with modest marketing budgets, because it helps you keep a strict rein on your marketing spend. If you are just getting started with Facebook Ads, it is easy to end up spending far more than you intended. Establishing a realistic budget and bidding strategy is one of the more difficult aspects of Facebook Ads to master, so new marketers are advised to use Facebook’s Optimized CPM to start. With Optimized CPM, you prioritize your marketing goals and set a budget, and Facebook automatically bids for you.
Create multiple versions of your ads
Create multiple versions of each of your Facebook ads to test which generates the most clicks and conversions. This is high on our list of favorite Facebook advertising tips and strategies, because it allows you to target different segments of your audience during a single campaign. With a simple change of keywords, image, placement, or marketing message, you can alter your ad to make it more effective at targeting different audiences. Run A/B tests to find the most effective use of your marketing spend.
If you would like more Facebook Advertising tips or are interested in handing over your social media marketing chores so you can concentrate on running your small business, you can always turn to Blue Interactive Agency. Our full service internet marketing team will provide support for all your social marketing efforts, from establishing your initial presence to creating dynamic, professional Facebook Ad campaigns designed to drive engagement.