How to market your small business online on a shoestring budget
If you are a small business on a tight budget, internet marketing strategies are a cost effective way to promote your company. Unlike traditional marketing strategies, internet marketing strategies don’t require a hefty investment or large advertising budget. Your online marketing skills aren’t going to magically develop overnight, but if you put in the time to learn how to use these marketing channels, they can provide a cost-effective way to promote your company and grow your business without breaking your budget. Let’s take a look at seven cost effective internet marketing strategies for small businesses:
Blogging is one of the most cost-effective online marketing strategies for small business. An informative, well-written blog is the ideal way to introduce your company to a wide audience while driving traffic to your website. Blogging is not just a matter of writing interesting short articles, however. To be effective as a marketing strategy, blogs need to be highly relevant to your target audience and adhere to SEO guidelines. Once you publish your blogs, you need to promote them on social media, bookmarking sites, etc. Keep in mind that blogging is not a fast-acting marketing strategy, but a long-term method for developing sustainable traffic.
2. Search engine optimization (SEO)
SEO, or search engine optimization, is the process of making your website more visible online. Since online searches are the primary way that customers find products, businesses, and services, SEO is an essential part of any internet marketing strategy. Optimizing your website with voice-first SEO strategies is not easy, but it will help customers find your business whether they search through mobile devices, virtual assistants, or browsers.
3. Email marketing
Email marketing is a highly affordable internet marketing strategy that delivers an incredible ROI. Emails can be a great way to maintain long-term relationships with your customers, provided you make your emails stand out to get your desired response. Start with a riveting subject line, add in some interesting images or infographics, and include compelling copy that contains a clear call to action.
4. Social media marketing
Social media marketing is essential part of online marketing strategies for small business for any company trying to market on a tight budget, because it helps you build a relationship with customers through an investment primarily of time rather than cash. Gaining a following on social media is harder than it looks, though. Most businesses will need to invest in influencer marketing and paid social ads to establish a strong social connection with customers.
5. PPC (pay per click) marketing
PPC or paid search marketing is ideal for small businesses on a budget because you can set the exact amount you are willing to spend. Divide your PPC budget between ads on Google, Bing, and paid social (Facebook Ads, Promoted Posts, Twitter Ads), and link to dedicated landing pages to gain the best return for your marketing spend.
6. Content marketing
Content marketing makes the list of the most cost effective marketing strategies for small business, because it relies on the knowledge you already possess. Any small business can take advantage of this marketing strategy. Create different types of content such as infographics, videos, podcasts, and webinars to answer customer queries and apply SEO strategies to attract customer notice.
7. Reputation marketing
Managing your reputation through online review sites is an easy way to market your small business on the tightest budget. Many customers now search for online reviews before choosing a business, so it is important to claim your business on Google My Business, Yelp!, and other review sites. Keep your company profile updated with current pictures and information, and respond quickly to reviews.
If you would like help putting these cost effective internet marketing strategies to work for your small business, the dedicated team at Blue Interactive Agency is happy to help. We can provide you with affordable small business marketing services including professional blog writing services, monthly social marketing packages, and more.