What You Can Do Grow Your Company’s Social Media Presence
If you are like the millions of other people worldwide, one of the first actions you probably take when you wake up in the morning is to check your social media accounts. While social media is an excellent way to stay in contact with family and friends, it’s also a perfect tool every business could use to contact old clients and engage new ones. Finding effective ways to increase social media engagement has become a priority for most companies in the digital age. Keep reading to discover how developing effective social media engagement strategies can enhance your customer base.
The Most Effective Social Media Engagement Strategies
Did you know that there are numerous social media engagement strategies across the various platforms? When you are putting together a plan to increase social media engagement, there are specific details you should always keep in mind. Here are some examples of the best practices for engaging users:
1. Consistent, Quality Posting
To ensure you receive the most exposure for your posts, you should set up a regular schedule of posting to different social media websites daily. Ideally, one to three posts per day offers the best way to generate prospective clients’ attention. It’s essential to avoid the urge to post information just to say something was posted. Everything you add to your social media accounts should always be well thought out and include helpful information to show a customer you are a trusted leader in the industry.
2. Monitor Your Responses
One of the best aspects you can do to increase your social media engagement involves tracking each post’s popularity. Once you have substantial numbers in front of you, you should always try to readjust your posting strategy based on what does and doesn’t work. For example, if you find a post relating to a contest or giveaway has garnered significant attention, you may want to consider incorporating more promotions into your general business strategy. Many websites offer tools to help you monitor how well your post is doing at any given time.
3. Utilize Pictures
How many times have you stopped mid-scroll because of a picture caught your attention? Are there instances where you have actually clicked on the image because you are interested in learning more about the service or promotion? If the answer is yes, you wouldn’t be alone. In fact, there is a high percentage of people who respond to ads that feature images instead of written advertisements. However, it’s important to always incorporate wording with your photo to encourage a client to learn more about the posted picture.
4. Be Conscious of All Social Media Platforms
Although you may be personally partial to Facebook, it does not mean you should only post ads to Facebook. You should always try to take advantage of various social media platforms like Twitter and Instagram to ensure your message and associated services reach a broad audience. It would help if you also considered the marketing strategy for each platform you use. What works well for Facebook may not generate as much interest on Twitter.
How Blue Interactive Agency Can Help Bolster Your Social Media Engagement
With years of experience in the online marketing business, the professionals at Blue Interactive Agency can help you develop social media engagement strategies that can help place your business and services front and center on any social media platform. We pride ourselves on listening to your overall marketing goals and developing a plan to help grow your company. Give us a call today at 954-779-2801. to learn more about the best practice for engaging online users.