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Improve Your ROI for Paid Advertising

7 effective ways to improve your PPC advertising ROI PPC campaigns underperforming?  We have some tips that are certain to help improve your ROI for paid advertising.  Pay per click advertising offers several advantages that make it an attractive marketing tool for businesses. It’s easy to create ads, …



What is Search Engine Optimization

Research any information related to search engines, such as websites or internet marketing techniques, and you will quickly encounter the term SEO, or search engine optimization. It’s no wonder; search engine optimization is the core issue that determines the websites we view, the online stores we frequent, and …


Web Marketing vs. Internet Marketing

Web Marketing vs. Internet Marketing… is there really a difference? If your company is making its first foray into the world of websites, social media, and online marketing, you may be tempted to think these terms can be used interchangeably. In a casual discussion, it may not really …


How the Hummingbird Update Affects Your SEO Efforts

Last year Google enacted the Hummingbird update, introducing their first new search algorithm in more than a decade. Comprised of new elements combined with the best of the old algorithm, Hummingbird was touted as a dramatic rewrite that would return better search engine results. SEO experts were concerned …




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